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Thomas Lah is the executive director and executive vice president of the Technology & Services Industry Association (TSIA), the leading association for today's technology and services organizations. He is the author of many popular books on trends affecting the tech industry, including Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016) and Digital Hesitation: Why B2B Companies Aren’t Reaching Their Full Digital Potential (2022) . Thomas is also the host of TSIA’s podcast, TECHtonic: Trends in Technology and Services. For over 20 years, he has been helping some of the world's largest technology companies improve the efficiency of their daily operations.
Thomas is a sought-after industry speaker on the topics of optimizing technology service businesses within product companies, business outcome engineering, customer success funding models, X-as-a-Service (XaaS) financial models, the art of helping customers successfully adopt technology, and the latest market trends impacting technology organizations worldwide. From 2002-2019, Thomas also taught an MBA class at The Ohio State University Fisher College of Business, which is based on his writings.
Thomas frequently writes about these topics on the TSIA blog: customer adoption, B4B, customer outcomes, outcome engineering, X-as-a-Service (XaaS).
Introducing the Rule of 35, XaaS Success Zones, and RAC
This paper introduces three data-driven frameworks technology companies can use to assess the efficacy of their operations.
Real-World Applications of AI for Technology Companies in Support Services
The report highlights the business benefits achieved, including improved support response times and customer satisfaction ratings.
Real-World Applications of AI for Technology Companies in Education Services
By leveraging AI tools like generative AI, OpenText has reduced content creation time, improved content quality, and reduced costs.
DataDog: Profile in Profitable SaaS
This report discusses the profitability profile of DataDog, a successful SaaS company.
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ServiceNow: Profile in Profitable SaaS
This report highlights the importance of product-led growth and suggests opportunities for improving profitability in the SaaS industry.
The New Growth Levers
This report introduces five relatively new growth engines that successful SaaS companies will leverage in the future.
Technology Industry Quarterly Review Q3 2023
Get Thomas Lah's analysis of tech revenue and profit trends and learn what's driving growth and profitability in tech business models today.
AI's High Stakes: The Future of Technology Business Models
The TSIA community will understand the high stakes facing their leaders and the imperative for adapting to the AI revolution.
Framework: TSIA Adoption
his paper outlines a framework that was designed to help promote effective adoption and customer engagement.
Framework: The TSIA Rule of 35
In this paper, TSIA reviews how this framework emphasizes optimizing revenue by balancing costs, and helps companies grow efficiently.
The REAL State of Profitable SaaS - Abridged
This paper provides a summary of what we learned on the profitable SaaS Research Journey.
The REAL State of Profitable SaaS
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at 800-876-6511 or we can call you.