In order to provide complete functionality, this web site needs your explicit consent to store browser cookies. If you don't allow cookies, you may not be able to use certain features of the web site including but not limited to: log in, buy products, see personalized content, switch between site cultures. It is recommended that you allow all cookies.

This content is currently only available to TSIA members.

If you believe you are seeing this message in error,
please let us know.

Thomas Lah

Executive Director and Executive VP

Thomas Lah is the executive director and executive vice president of the Technology & Services Industry Association (TSIA), the leading association for today's technology and services organizations. He is the author of many popular books on trends affecting the tech industry, including Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016) and Digital Hesitation: Why B2B Companies Aren’t Reaching Their Full Digital Potential (2022) . Thomas is also the host of TSIA’s podcast, TECHtonic: Trends in Technology and Services. For over 20 years, he has been helping some of the world's largest technology companies improve the efficiency of their daily operations.



Top Executive Advisory Engagements

  • Navigating Hazy Horizons
  • COVID-19 Impacts on Technology Business Models
  • The Playbook for Profitable XaaS
  • As-A-Service Transformation and Alignment
  • Changing Value Propositions for XaaS
  • Journey to LAER Efficiency
  • Outcome Engineering: Scale Customer Value Delivery
  • XaaS Financial Models: The Business of the Cloud
  • Sales & Service Blur: Unlock New Customer Revenue
  • XaaS Pricing Models: Success of Premium Offers
  • The Next Gen Portfolio: Innovate Offer Development
  • LAER Coverage Model: Rethinking Sales and Service
 
documents-icon
Research Report

Introducing the Rule of 35, XaaS Success Zones, and RAC

This paper introduces three data-driven frameworks technology companies can use to assess the efficacy of their operations.

documents-icon
Research Report

Real-World Applications of AI for Technology Companies in Support Services

The report highlights the business benefits achieved, including improved support response times and customer satisfaction ratings.

documents-icon
Research Report

Real-World Applications of AI for Technology Companies in Education Services

By leveraging AI tools like generative AI, OpenText has reduced content creation time, improved content quality, and reduced costs.

documents-icon
Research Report

DataDog: Profile in Profitable SaaS

This report discusses the profitability profile of DataDog, a successful SaaS company.

documents-icon
Research Report

ServiceNow: Profile in Profitable SaaS

This report highlights the importance of product-led growth and suggests opportunities for improving profitability in the SaaS industry.

documents-icon
Research Report

The New Growth Levers

This report introduces five relatively new growth engines that successful SaaS companies will leverage in the future.

video-icon

Technology Industry Quarterly Review Q3 2023

Get Thomas Lah's analysis of tech revenue and profit trends and learn what's driving growth and profitability in tech business models today.

documents-icon
Research Report

AI's High Stakes: The Future of Technology Business Models

The TSIA community will understand the high stakes facing their leaders and the imperative for adapting to the AI revolution.

documents-icon
Research Report

Framework: TSIA Adoption

his paper outlines a framework that was designed to help promote effective adoption and customer engagement.

documents-icon
Research Report

Framework: The TSIA Rule of 35

In this paper, TSIA reviews how this framework emphasizes optimizing revenue by balancing costs, and helps companies grow efficiently.

documents-icon
Research Report

The REAL State of Profitable SaaS - Abridged

This paper provides a summary of what we learned on the profitable SaaS Research Journey.

documents-icon
Research Report

The REAL State of Profitable SaaS

This paper provides a summary of what we learned on the profitable SaaS Research Journey.