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Thomas Lah is the executive director and executive vice president of the Technology & Services Industry Association (TSIA), the leading association for today's technology and services organizations. He is the author of many popular books on trends affecting the tech industry, his latest being Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business. Thomas is also the host of TSIA’s podcast, TECHtonic: Trends in Technology and Services. For over 20 years, he has been helping some of the world's largest technology companies improve the efficiency of their daily operations.
Thomas Lah is the executive director and executive vice president of the Technology Services Industry Association (TSIA), the leading association for today's technology and services organizations. He is the author of many popular books on trends affecting the tech industry, his latest being Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business. For over 20 years, he has been helping some of the world's largest technology companies improve the efficiency of their daily operations.
Thomas is a sought-after industry speaker on the topics of optimizing technology service businesses within product companies, business outcome engineering, customer success funding models, X-as-a-Service (XaaS) financial models, the art of helping customers successfully adopt technology, and the latest market trends impacting technology organizations worldwide. From 2002-2019, Thomas also taught an MBA class at The Ohio State University Fisher College of Business, which is based on his writings.
The list of books Thomas has authored include: Building Professional Services: The Sirens’ Song (2002), Mastering Professional Services (2005), Bridging the Services Chasm (2009), Consumption Economics: The New Rules of Tech (2011), B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship (2013), and Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016).
Thomas frequently writes about these topics on the TSIA blog: customer adoption, B4B, customer outcomes, outcome engineering, X-as-a-Service (XaaS).
Technology Industry Quarterly Review Q4 2021
Join us for a review of technology industry financial trends and get insights into what's driving growth and profitability in business models today.
Closing Keynote: Personal XaaS Transformation
As the technology industry migrates more revenue to XaaS offers, there is a widening gap between technology providers that are thriving in the new . . .
Technology Services 50 and Cloud 40 Q3 2021
Join us for a review of technology industry financial trends and get insights into what’s driving growth and profitability in business models today.
Panel | Eight Great Attributes of Compelling XaaS Offers
In the paper The Alchemy of Compelling XaaS Offers, TSIA documents specific attributes that make XaaS offers so attractive to customers and to the . . .
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Hard Denial
The journey that technology companies with on-premise, disconnected offers need to make to become more competitive in today’s marketplace.
Technology Services 50 Q2 2021
We'll review tech company revenue and profit trends for the most recent quarter and discuss key industry trends.
2021 Organizational Structure Survey Results
Summary results from the TSIA Organizational Structure Survey.
Should We Charge for This?
This report focuses on the four options for funding a service capability within a product company.
The Role of Sales in the XaaS Transformation
This paper examines the role sales organizations play in the XaaS transformation.
TSIA Adoption Framework
This TSIA report looks at a comprehensive framework companies can use to drive initiatives designed to improve the adoption of XaaS offers.
Closing Keynote | Engineering Customer Outcomes: Closing the Hype-Reality Gap (s
Technology providers are sprinting, not walking, to the promise of delivering tangible business outcomes to their customers. To understand the market . . .
Keynote | Fireside Chat: What Does Adoption Aptitude Look Like?
One of the new attributes of success for technology providers is “adoption aptitude.” In this session, Thomas Lah, the Executive Director of TSIA . . .