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Thomas Lah is the executive director and executive vice president of the Technology & Services Industry Association (TSIA), the leading association for today's technology and services organizations. He is the author of many popular books on trends affecting the tech industry, including Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016) and Digital Hesitation: Why B2B Companies Aren’t Reaching Their Full Digital Potential (2022) . Thomas is also the host of TSIA’s podcast, TECHtonic: Trends in Technology and Services. For over 20 years, he has been helping some of the world's largest technology companies improve the efficiency of their daily operations.
Thomas is a sought-after industry speaker on the topics of optimizing technology service businesses within product companies, business outcome engineering, customer success funding models, X-as-a-Service (XaaS) financial models, the art of helping customers successfully adopt technology, and the latest market trends impacting technology organizations worldwide. From 2002-2019, Thomas also taught an MBA class at The Ohio State University Fisher College of Business, which is based on his writings. Thomas frequently writes about these topics on the TSIA blog: customer adoption, B4B, customer outcomes, outcome engineering, X-as-a-Service (XaaS).
Technology Industry Quarterly Review Q4 2022
Get Thomas Lah’s analysis of tech revenue and profit trends and learn what’s driving growth and profitability in tech business models today.
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Digging Economic Moats for XaaS Business Models
This report is designed to help TSIA members successfully pursue sustainable, predictable, and profitable revenue growth.
Technology Industry Quarterly Review Q3 2022
Digital B2B
This report looks at the five new growth levers technology solution providers need to follow to achieve the full potential of digital transformation.
XaaS Transformation
This paper will visit key milestones in the Informatica XaaS transformation journey.
The Digital Customer Experience (DCX) Maturity Model
This report addresses the four phases of maturity in TSIA's Digital Customer Experience (DCX) Maturity Model.
The Future of Customer Success
TSIA asserts that customer success will become the dominant revenue engine for XaaS companies. This paper explains why.
The Future of Technology Professional Services
This report looks at the state of embedded professional services organizations as compared to 20 years ago.
2022 Organizational Structure Survey Results
This Data View shares the results from TSIA's 2022 Organizational Structure Survey.
The ARR Trap
This report examines the drive for technology companies to grow annual recurring revenues. It looks at the upside of ARR and the "dark side" of ARR.
Technology Industry Quarterly Review Q2 2022
Join us for an in-depth analysis of how technology companies are navigating the current economic environment.
What B2B Leaders Must Do for True Transformation
Learn what “full digital potential” means and why both old and new B2B organizations are struggling to achieve it.