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Thomas Lah is the executive director and executive vice president of the Technology & Services Industry Association (TSIA), the leading association for today's technology and services organizations. He is the author of many popular books on trends affecting the tech industry, his latest being Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business. Thomas is also the host of TSIA’s podcast, TECHtonic: Trends in Technology and Services. For over 20 years, he has been helping some of the world's largest technology companies improve the efficiency of their daily operations.
Thomas is a sought-after industry speaker on the topics of optimizing technology service businesses within product companies, business outcome engineering, customer success funding models, X-as-a-Service (XaaS) financial models, the art of helping customers successfully adopt technology, and the latest market trends impacting technology organizations worldwide. From 2002-2019, Thomas also taught an MBA class at The Ohio State University Fisher College of Business, which is based on his writings.
The list of books Thomas has authored include: Building Professional Services: The Sirens’ Song (2002), Mastering Professional Services (2005), Bridging the Services Chasm (2009), Consumption Economics: The New Rules of Tech (2011), B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship (2013), and Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016).
Thomas frequently writes about these topics on the TSIA blog: customer adoption, B4B, customer outcomes, outcome engineering, X-as-a-Service (XaaS).
Technology Industry Quarterly Review Q2 2022
Get Thomas Lah’s analysis of tech revenue and profit trends and learn what’s driving growth and profitability in tech business models today.
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Why CROs Will Become Commonplace
This report looks at the role of the chief revenue officer and looks at why that role will become commonplace in the near future.
How Successful B2B Tech Companies Navigate Economic Uncertainty
This is a high-level playbook for how TSIA recommends members navigate the coming economic downturn.
Keynote | Fireside Chat: Seven Insightful Experiences From a Seasoned Tech Execu
Sue Barsamian has held many senior roles in her successful career in the technology industry, last serving as the Chief Sales and Marketing Officer . . .
Five Steps to Solidifying an XaaS Strategy and The Fish Model
In this session, TSIA Executive Director Thomas Lah will walk through five steps leadership teams should take when crafting an XaaS business . . .
Organizational Options for Incubating an XaaS Business Model
One of the most common inquiries TSIA receives from companies that are standing up new XaaS offers is how to organize to support those offers. In . . .
Keynote | Fireside Chat: Customer Success at all Sizes
Mari Cross serves as the SVP of Global Success and Services at Confluent, a fast-growing cloud company that went public in 2021. Previously, Mari . . .
Opening Keynote | Digital Hesitation: Why B2B Companies Aren't Reaching Their Fu
In this opening keynote, Executive Director Thomas Lah will present the key concepts of TSIA’s latest book: Digital Hesitation: Why B2B Companies . . .
Technology Industry Quarterly Review Q1 2022
Introducing the Rule of 35, XaaS Success Zones, and RAC
This paper introduces three data-driven frameworks technology companies can use to assess the efficacy of their operations.
TSIA Versus
This white paper explains how the TSIA platform is different from traditional management consulting and analyst firms.
Chapter 1 Preview: Digital Hesitation
Get a sneak peek of TSIA's new book, Digital Hesitation, and see why it's a must-read for every B2B tech company.