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Thomas Lah is the executive director and executive vice president of the Technology & Services Industry Association (TSIA), the leading association for today's technology and services organizations. He is the author of many popular books on trends affecting the tech industry, including Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016) and Digital Hesitation: Why B2B Companies Aren’t Reaching Their Full Digital Potential (2022) . Thomas is also the host of TSIA’s podcast, TECHtonic: Trends in Technology and Services. For over 20 years, he has been helping some of the world's largest technology companies improve the efficiency of their daily operations.
Thomas is a sought-after industry speaker on the topics of optimizing technology service businesses within product companies, business outcome engineering, customer success funding models, X-as-a-Service (XaaS) financial models, the art of helping customers successfully adopt technology, and the latest market trends impacting technology organizations worldwide. From 2002-2019, Thomas also taught an MBA class at The Ohio State University Fisher College of Business, which is based on his writings.
Thomas frequently writes about these topics on the TSIA blog: customer adoption, B4B, customer outcomes, outcome engineering, X-as-a-Service (XaaS).
Technology Industry Quarterly Review Q1 2023
Get Thomas Lah's analysis of tech revenue and profit trends and learn what's driving growth and profitability in tech business models today.
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The Engine of the XaaS Offer Train: Customer Requirements
This paper introduces a framework for helping product and service teams align their XaaS offer creation process.
Value Vectors of Digital Transformation
This paper introduces a simple framework for defining how technology companies are helping their customers with “digital transformation.”
The C-Suite Playbook for Profitable SaaS and XaaS
The path to profitability for XaaS providers will not be easy, but it is doable. And there are real world examples of profitable XaaS companies . . .
Emerging Economic Engines of Technology Providers
Topics covering the economic engines of tech providers including revenue streams, trends, natural transitions, and how to set up economic engines.
The Year of Profitable SaaS
Join TSIA's Thomas Lah as he shares insights on how every tech company has the power to increase profitability by improving their SaaS business model.
Technology Industry Quarterly Review Q4 2022
Get Thomas Lah’s analysis of tech revenue and profit trends and learn what’s driving growth and profitability in tech business models today.
The State of the Technology Industry: 2023
A fundamental understanding of what it will take to migrate an unprofitable SaaS business model to one that can carry its own financial water.
Digging Economic Moats for XaaS Business Models
This report is designed to help TSIA members successfully pursue sustainable, predictable, and profitable revenue growth.
Technology Industry Quarterly Review Q3 2022
This report looks at the five new growth levers technology solution providers need to follow to achieve the full potential of digital transformation.
This paper will visit key milestones in the Informatica XaaS transformation journey.
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.