Partner with TSIA
Diversity, Equity, and Inclusion
TSIA Giving Program
Customer Growth and Renewal
Service Offer Management
XaaS Channel Optimization
XaaS Product Management
XaaS Speaking Engagements
Become a Member
If you believe you are seeing this message in error,
please let us know.
Thomas Lah is the executive director and executive vice president of the Technology & Services Industry Association (TSIA), the leading association for today's technology and services organizations. He is the author of many popular books on trends affecting the tech industry, including Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016) and Digital Hesitation: Why B2B Companies Aren’t Reaching Their Full Digital Potential (2022) . Thomas is also the host of TSIA’s podcast, TECHtonic: Trends in Technology and Services. For over 20 years, he has been helping some of the world's largest technology companies improve the efficiency of their daily operations.
Thomas is a sought-after industry speaker on the topics of optimizing technology service businesses within product companies, business outcome engineering, customer success funding models, X-as-a-Service (XaaS) financial models, the art of helping customers successfully adopt technology, and the latest market trends impacting technology organizations worldwide. From 2002-2019, Thomas also taught an MBA class at The Ohio State University Fisher College of Business, which is based on his writings.
Thomas frequently writes about these topics on the TSIA blog: customer adoption, B4B, customer outcomes, outcome engineering, X-as-a-Service (XaaS).
Technology Industry Quarterly Review Q4 2022
Get Thomas Lah’s analysis of tech revenue and profit trends and learn what’s driving growth and profitability in tech business models today.
The State of the Technology Industry: 2023
A fundamental understanding of what it will take to migrate an unprofitable SaaS business model to one that can carry its own financial water.
View Members-Only Content Summary
Ask about TSIA membership to access.
Already a TSIA member? Sign In.
Digging Economic Moats for XaaS Business Models
This report is designed to help TSIA members successfully pursue sustainable, predictable, and profitable revenue growth.
Technology Industry Quarterly Review Q3 2022
This report looks at the five new growth levers technology solution providers need to follow to achieve the full potential of digital transformation.
This paper will visit key milestones in the Informatica XaaS transformation journey.
The Digital Customer Experience (DCX) Maturity Model
This report addresses the four phases of maturity in TSIA's Digital Customer Experience (DCX) Maturity Model.
The Future of Customer Success
TSIA asserts that customer success will become the dominant revenue engine for XaaS companies. This paper explains why.
The Future of Technology Professional Services
This report looks at the state of embedded professional services organizations as compared to 20 years ago.
2022 Organizational Structure Survey Results
This Data View shares the results from TSIA's 2022 Organizational Structure Survey.
The ARR Trap
This report examines the drive for technology companies to grow annual recurring revenues. It looks at the upside of ARR and the "dark side" of ARR.
Technology Industry Quarterly Review Q2 2022
Join us for an in-depth analysis of how technology companies are navigating the current economic environment.
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.