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Thomas Lah

Executive Director and Executive VP

Thomas Lah is the executive director and executive vice president of the Technology & Services Industry Association (TSIA), the leading association for today's technology and services organizations. He is the author of many popular books on trends affecting the tech industry, including Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016) and Digital Hesitation: Why B2B Companies Aren’t Reaching Their Full Digital Potential (2022) . Thomas is also the host of TSIA’s podcast, TECHtonic: Trends in Technology and Services. For over 20 years, he has been helping some of the world's largest technology companies improve the efficiency of their daily operations.



Top Executive Advisory Engagements

  • Navigating Hazy Horizons
  • COVID-19 Impacts on Technology Business Models
  • The Playbook for Profitable XaaS
  • As-A-Service Transformation and Alignment
  • Changing Value Propositions for XaaS
  • Journey to LAER Efficiency
  • Outcome Engineering: Scale Customer Value Delivery
  • XaaS Financial Models: The Business of the Cloud
  • Sales & Service Blur: Unlock New Customer Revenue
  • XaaS Pricing Models: Success of Premium Offers
  • The Next Gen Portfolio: Innovate Offer Development
  • LAER Coverage Model: Rethinking Sales and Service
 
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Technology Industry Quarterly Review Q1 2023

Get Thomas Lah's analysis of tech revenue and profit trends and learn what's driving growth and profitability in tech business models today.

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Research Report

The Engine of the XaaS Offer Train: Customer Requirements

This paper introduces a framework for helping product and service teams align their XaaS offer creation process.

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Research Report

Value Vectors of Digital Transformation

This paper introduces a simple framework for defining how technology companies are helping their customers with “digital transformation.”

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Research Report

The C-Suite Playbook for Profitable SaaS and XaaS

The path to profitability for XaaS providers will not be easy, but it is doable. And there are real world examples of profitable XaaS companies . . .

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Research Report

Emerging Economic Engines of Technology Providers

Topics covering the economic engines of tech providers including revenue streams, trends, natural transitions, and how to set up economic engines.

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The Year of Profitable SaaS

Join TSIA's Thomas Lah as he shares insights on how every tech company has the power to increase profitability by improving their SaaS business model.

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Technology Industry Quarterly Review Q4 2022

Get Thomas Lah’s analysis of tech revenue and profit trends and learn what’s driving growth and profitability in tech business models today.

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Research Report

The State of the Technology Industry: 2023

A fundamental understanding of what it will take to migrate an unprofitable SaaS business model to one that can carry its own financial water.

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Research Report

Digging Economic Moats for XaaS Business Models

This report is designed to help TSIA members successfully pursue sustainable, predictable, and profitable revenue growth.

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Technology Industry Quarterly Review Q3 2022

Get Thomas Lah’s analysis of tech revenue and profit trends and learn what’s driving growth and profitability in tech business models today.

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Research Report

Digital B2B

This report looks at the five new growth levers technology solution providers need to follow to achieve the full potential of digital transformation.

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Research Report

XaaS Transformation

This paper will visit key milestones in the Informatica XaaS transformation journey.