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Thomas Lah

Executive Director and Executive VP

Thomas Lah is the executive director and executive vice president of the Technology & Services Industry Association (TSIA), the leading association for today's technology and services organizations. He is the author of many popular books on trends affecting the tech industry, including Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016) and Digital Hesitation: Why B2B Companies Aren’t Reaching Their Full Digital Potential (2022) . Thomas is also the host of TSIA’s podcast, TECHtonic: Trends in Technology and Services. For over 20 years, he has been helping some of the world's largest technology companies improve the efficiency of their daily operations.



Top Executive Advisory Engagements

  • Navigating Hazy Horizons
  • COVID-19 Impacts on Technology Business Models
  • The Playbook for Profitable XaaS
  • As-A-Service Transformation and Alignment
  • Changing Value Propositions for XaaS
  • Journey to LAER Efficiency
  • Outcome Engineering: Scale Customer Value Delivery
  • XaaS Financial Models: The Business of the Cloud
  • Sales & Service Blur: Unlock New Customer Revenue
  • XaaS Pricing Models: Success of Premium Offers
  • The Next Gen Portfolio: Innovate Offer Development
  • LAER Coverage Model: Rethinking Sales and Service
 
Webinar
January 25

Technology Industry Quarterly Review Q4 2022

Get Thomas Lah’s analysis of tech revenue and profit trends and learn what’s driving growth and profitability in tech business models today.

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Research Report

Digging Economic Moats for XaaS Business Models

This report is designed to help TSIA members successfully pursue sustainable, predictable, and profitable revenue growth.

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Technology Industry Quarterly Review Q3 2022

Get Thomas Lah’s analysis of tech revenue and profit trends and learn what’s driving growth and profitability in tech business models today.

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Research Report

Digital B2B

This report looks at the five new growth levers technology solution providers need to follow to achieve the full potential of digital transformation.

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Research Report

XaaS Transformation

This paper will visit key milestones in the Informatica XaaS transformation journey.

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Research Report

The Digital Customer Experience (DCX) Maturity Model

This report addresses the four phases of maturity in TSIA's Digital Customer Experience (DCX) Maturity Model.

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Research Report

The Future of Customer Success

TSIA asserts that customer success will become the dominant revenue engine for XaaS companies. This paper explains why.

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Research Report

The Future of Technology Professional Services

This report looks at the state of embedded professional services organizations as compared to 20 years ago.

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Research Report

2022 Organizational Structure Survey Results

This Data View shares the results from TSIA's 2022 Organizational Structure Survey.

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Research Report

The ARR Trap

This report examines the drive for technology companies to grow annual recurring revenues. It looks at the upside of ARR and the "dark side" of ARR.

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Technology Industry Quarterly Review Q2 2022

Join us for an in-depth analysis of how technology companies are navigating the current economic environment.

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What B2B Leaders Must Do for True Transformation

Learn what “full digital potential” means and why both old and new B2B organizations are struggling to achieve it.