About TSIA
Senior Leadership
Research Team
Advisory Board
Partner with TSIA
Diversity, Equity, and Inclusion
TSIA Giving Program
Customer Growth and Renewal
Customer Success
Education Services
Expand Selling
Field Services
Managed Services
Professional Services
Service Offer Management
Subscription Sales
Support Services
XaaS Channel Optimization
XaaS Product Management
Membership
Pricing
Advisory Services
XaaS Speaking Engagements
STAR Awards
Become a Member
Resource Library
Webinars
TSIA Blog
Research Polls
TSIA Books
Digital Transformation
COVID-19 Resource Center
Why TSIA
Our Data
Our Community
Outcomes
CONFERENCE
BLOG
If you believe you are seeing this message in error, please let us know.
Thomas Lah is the executive director and executive vice president of the Technology & Services Industry Association (TSIA), the leading association for today's technology and services organizations. He is the author of many popular books on trends affecting the tech industry, his latest being Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business. For over 20 years, he has been helping some of the world's largest technology companies improve the efficiency of their daily operations.
Thomas Lah is the executive director and executive vice president of the Technology Services Industry Association (TSIA), the leading association for today's technology and services organizations. He is the author of many popular books on trends affecting the tech industry, his latest being Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business. For over 20 years, he has been helping some of the world's largest technology companies improve the efficiency of their daily operations.
Thomas is a sought-after industry speaker on the topics of optimizing technology service businesses within product companies, business outcome engineering, customer success funding models, X-as-a-Service (XaaS) financial models, the art of helping customers successfully adopt technology, and the latest market trends impacting technology organizations worldwide. From 2002-2019, Thomas also taught an MBA class at The Ohio State University Fisher College of Business, which is based on his writings.
The list of books Thomas has authored include: Building Professional Services: The Sirens’ Song (2002), Mastering Professional Services (2005), Bridging the Services Chasm (2009), Consumption Economics: The New Rules of Tech (2011), B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship (2013), and Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016).
Thomas frequently writes about these topics on the TSIA blog: customer adoption, B4B, customer outcomes, outcome engineering, X-as-a-Service (XaaS).
View Members-Only Content Summary
Ask about TSIA membership to access.
Already a TSIA member? Sign In.
TSIA Adoption Framework
This TSIA report looks at a comprehensive framework companies can use to drive initiatives designed to improve the adoption of XaaS offers.
Closing Keynote | Engineering Customer Outcomes: Closing the Hype-Reality Gap (s
Technology providers are sprinting, not walking, to the promise of delivering tangible business outcomes to their customers. To understand the market . . .
Opening Keynote | The Haves and Have Nots of the Technology Industry (sponsored
The last year has proven a great accelerator for transformational trends underway in technology industries across the economy. This acceleration . . .
Keynote | Fireside Chat: What Does Adoption Aptitude Look Like?
One of the new attributes of success for technology providers is “adoption aptitude.” In this session, Thomas Lah, the Executive Director of TSIA . . .
Keynote | A Fireside Chat: Why Connecting the Customer Journey to Your Organizat
The changing demands of success for technology providers are putting significant pressure on traditional organizational structures. In this session, . . .
Technology & Services 50 Q1 2021
We'll review tech company revenue and profit trends for the most recent quarter and discuss key industry trends.
Compare and Contrast: Account Plans to Customer Success Plans
This paper looks at differences between Sales Account Plans and Customer Success Plans.
Engineering Customer Outcomes
This paper examines the gap between the hype of outcome engineering and current reality, and how to overcome it.
Your Mess for More
Topics highly relevant to any technology provider that has a majority of their technology still running on premise within the customer’s environment.
Technology Services 50 Q4 2020
We’ll review tech company revenue and profit trends for the most recent quarter and discuss key industry trends.
The Three Cs of XaaS Profitability
This report covers how to crack the code on XaaS profitability.
The Alchemy of Compelling XaaS Offers
Mastering compelling XaaS offers to drive customer value realization, revenue growth, and business scale.