J.B. Wood

J. B. Wood

President and CEO


J.B. Wood is president and CEO of the Technology Services Industry Association (TSIA), the leading association for today's technology and services organizations. Through TSIA, Wood works with the world's largest technology companies on strategies to extend their innovation platform beyond the lab and into the customer experience, particularly in the age of cloud and managed services.

He is a frequent industry speaker on the topics of business outcome engineering, X-as-a-Service (XaaS) business models, transformations in the traditional customer-supplier relationship, and TSIA's LAER customer engagement model (Land, Adopt, Expand, and Renew).

Wood has authored several popular books, including Complexity Avalanche: Overcoming the Threat to Technology Adoption (2009), Consumption Economics: The New Rules of Tech (2011), B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship (2013), and Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016). He has also appeared in such leading publications as Fortune, The New York Times, and The Wall Street Journal.

J.B. is a regular contributor to the Inside Technology Services blog on the topics of customer success, B4B, customer outcomes, X-as-a-Service (XaaS). He is also available to share his expertise with you and your company. Request a speaking engagement to gain outside perspective and thought leadership on current trends affecting the technology services industry.

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