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J.B. Wood

President & CEO

J.B. Wood is president and CEO of the Technology & Services Industry Association (TSIA), the leading association for today's technology and services organizations. Through TSIA, Wood works with the world's largest B2B technology companies on strategies to increase growth and profitability through the optimization of their services, sales, product, and channel operations.

Top Executive Advisory Engagements

  • The Playbook for Profitable XaaS
  • As-A-Service Transformation and Alignment
  • B4B: Innovating the Customer-Supplier Relationship
  • The Three Pillars of a Winning Tech Value Proposition
  • LAER Coverage Model: Rethinking Sales and Service
  • Consumption Economics: The Impact of XaaS Business & Models on Big Tech

What B2B Leaders Must Do for True Transformation

Learn what “full digital potential” means and why both old and new B2B organizations are struggling to achieve it.


Closing Keynote | The Two Futures of Customer Engagement

There is a real Y in the road coming for B2B companies. It’s driven by the sustainability (or lack thereof) of the dominant customer engagement . . .

Research Report

Chapter 2 Preview: Complexity Kills

Read chapter 2 of TSIA's upcoming book, Digital Hesitation, to find out why your offers and operations must be simplified.

Data View

Chapter 1 Preview: Digital Hesitation

Get a sneak peek of TSIA's new book, Digital Hesitation, and see why it's a must-read for every B2B tech company.


The Shape of the Travel Recovery: A Sip and Learn Event



Keynote | Fireside Chat: The New Attributes of Winning Companies

B2B technology companies were already in the middle of seismic business model shifts before the pandemic even began. As TSIA has shown, the last year . . .


Industry Scenarios How Do Technology Companies Set Up for Success Post Crisis

Learn why technology companies should be planning and preparing now for the economic growth that will surely return.


Managing Through This Crisis 1

In this keynote J.B. and Thomas will uncover some of the winning plays that companies are using.


Capital on Tap

Release capital from existing operations to accelerate your transformation.


Keynote | The Future of Enterprise Selling: A Fireside Chat

As technology-driven industries move toward selling subscriptions and promising business outcomes, the operating models of tech companies must also . . .


Opening Keynote | Setting the Conditions for Success (sponsored by CSS Corp)

We already know that renewable offers force tech companies to put a premium on customer success. Companies are implementing new processes and . . .

Interactive Tool

TSIA Checklist for Success

Comprehensive checklist to be used throughout the pre-sales process to ensure the best possible result for both the customer and the supplier.