J.B. Wood is president and CEO of the Technology Services Industry Association (TSIA), the leading association for today's technology and services organizations. Through TSIA, Wood works with the world's largest technology companies on strategies to extend their innovation platform beyond the lab and into the customer experience, particularly in the age of cloud and managed services.
He is a frequent industry speaker on the topics of business outcome engineering, X-as-a-Service (XaaS) business models, transformations in the traditional customer-supplier relationship, and TSIA's LAER customer engagement model (Land, Adopt, Expand, and Renew).
Wood has authored several popular books, including Complexity Avalanche: Overcoming the Threat to Technology Adoption (2009), Consumption Economics: The New Rules of Tech (2011), B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship (2013), and Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016). He has also appeared in such leading publications as Fortune, The New York Times, and The Wall Street Journal.
J.B. is a regular contributor to the TSIA blog on the topics of customer success, B4B, customer outcomes, X-as-a-Service (XaaS).
B4B: Chapter 1 Download
Download the first chapter of TSIA's latest book, B4B, to discover what's required for sustainable growth and profitability in a pay-per-use world.
How Customer Success is Transforming the Enterprise
Listen to TSIA President JB Wood and Gainsight CCO Dan Steinman as they explore how enterprises are embracing Customer Success methodologies.
Accelerate Your Cloud Evolution Using Support Infrastructure
This webinar answers challenging questions including what portfolio services are needed to support cloud offerings and what metrics to focused on.
Customer Success: Organization or Set of Offers?
In this webinar J.B. Wood shares the framework around Land and Expand Selling and Customer Success plus how to add critical new revenue streams.
What Usage Analytics Reveals About Customers to Drive Growth
In a cloud and B4B economy, measuring and guaranteeing consumption across the customer lifecycle is required for success.
Selling in a B4B World and Recurring Revenue Economy
Learn the three key areas companies must focus on to successfully make the B4B transformation, and how to land and expand with existing customers.
Gain direct access to TSIA’s research executives and thought leaders to get the outcomes you want faster.
The Technology Services Industry Association (TSIA) is dedicated to helping services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.