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J.B. Wood is president and CEO of the Technology Services Industry Association (TSIA), the leading association for today's technology and services organizations. Through TSIA, Wood works with the world's largest technology companies on strategies to extend their innovation platform beyond the lab and into the customer experience, particularly in the age of cloud and managed services.
He is a frequent industry speaker on the topics of business outcome engineering, X-as-a-Service (XaaS) business models, transformations in the traditional customer-supplier relationship, and TSIA's LAER customer engagement model (Land, Adopt, Expand, and Renew).
Wood has authored several popular books, including Complexity Avalanche: Overcoming the Threat to Technology Adoption (2009), Consumption Economics: The New Rules of Tech (2011), B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship (2013), and Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016). He has also appeared in such leading publications as Fortune, The New York Times, and The Wall Street Journal.
J.B. frequently writes about these topics on the TSIA blog: customer outcomes, B4B, X-as-a-Service (XaaS), and the LAER Model.
The Shape of the Travel Recovery: A Sip and Learn Event
Keynote | Fireside Chat: The New Attributes of Winning Companies
B2B technology companies were already in the middle of seismic business model shifts before the pandemic even began. As TSIA has shown, the last year . . .
Industry Scenarios How Do Technology Companies Set Up for Success Post Crisis
Learn why technology companies should be planning and preparing now for the economic growth that will surely return.
Managing Through This Crisis 1
In this keynote J.B. and Thomas will uncover some of the winning plays that companies are using.
Capital on Tap
Release capital from existing operations to accelerate your transformation.
Keynote | The Future of Enterprise Selling: A Fireside Chat
As technology-driven industries move toward selling subscriptions and promising business outcomes, the operating models of tech companies must also . . .
Opening Keynote | Setting the Conditions for Success (sponsored by CSS Corp)
We already know that renewable offers force tech companies to put a premium on customer success. Companies are implementing new processes and . . .
TSIA Checklist for Success
Comprehensive checklist to be used throughout the pre-sales process to ensure the best possible result for both the customer and the supplier.
Closing Keynote | Rethinking the Channel in a XaaS World (sponsored by Gainsight
Almost every large tech company relies on its channel partners to sell and deliver a meaningful part of their total volume. Most of these partners . . .
Keynote - Cross-Functional Strategies for Cost-Effectively Improving Your Custom
TSIA’s LAER model is a framework that breaks the supplier’s perspective of the traditional customer engagement journey into four distinct phases: . . .
Keynote: Building the Complete Offer
The co-author of Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business tackles the challenges related to unprofitable . . .
Introducing the Technology-as-a-Service Playbook
Technology-as-a-Service Playbook is the end-to-end guide that details the plays your company can run to establish and grow a profitable . . .
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.