John Ragsdale

Distinguished VP, Technology Research

John Ragsdale is the distinguished vice president of technology research for TSIA. His area of expertise is in assisting enterprise technology firms with the selection and value realization of service tools and platforms, with a constant focus on the customer experience. John drives TSIA's highly regarded technology research agenda, delivering insightful, thought-leadership research and analysis on the most pressing business issues facing services leaders to enable them to better plan and execute their service strategies. John earned the title of TSIA Distinguished Researcher when he reached over ten years in a research role at TSIA, having authored over 250 research articles, answered 3,000+ member inquiries, and developed frameworks and survey methodologies that helped members address complex business challenges. John also continues to take a lead role as a mentor, helping other members of the TSIA Research team master their skills.

John Ragsdale

John Ragsdale Talks About Technology and Social Research

Strategic Services Journey Map

Top Technology and Social Research Strategic Services Engagements

  • Optimizing Knowledge Management
  • Technology Self-Service Assessment
  • Social Support: Online Communities & Social Media
  • Customer Engagement Strategies: Multichannel and Self-Service Support
  • The Mobile Enterprise
  • Automating Professional Services: PSA 2.0
  • Service Technology Adoption and Spending Trends
  • Creating the Ultimate Customer Portal

See What I'm Up To

Check out the most recent technology and social research resources.

October 03

Managing Complex Projects for Maximum Profits

Join us to learn best practices on how to drive customer satisfaction and revenue while focusing on project delivery and resource management.

September 10

The Secrets of Successful Support Communities

Learn the secrets of creating, integrating, and growing a successful support community for your company.

September 05

How to Meet Customer Expectations through CX Transformation

Redefine your customer journey by creating a culture of customer success while incorporating technology to achieve long term customer loyalty.

August 27

From Chaos to Clarity: How Support Can Build a Knowledge-Sharing Culture

How to shift your support team’s culture, with the help of your support tools, into a knowledge-sharing centric universe that will benefit all.


AI for Agents: Creating Empowered and Efficient Support Teams

Learn how to not only flip the current AI narrative, but also how to increase employee satisfaction, which lead to remarkable customer experiences.


Digital Transformation and Its Impact on Technology Firms

Learn about the potential for digital transformation from TSIA’s research executives, member companies, and partner community.

Technology Insight

Building the Digital Infrastructure for Support

This report provides insight into the various components of the digital infrastructure for support.


12 Best Practices to Recession-Proof Your Sales and Service Functions

Learn world-class sales practices that drive customer loyalty even in the middle of a recession.


Top 5 Practices: Proactive Customer Service for Digital Services

Learn how to improve customer experience, proactively fix customer problems, minimize the impact of critical issues, and reduce inbound calls.


A 2020 View of PS Trends, Best Practices, and Technology

Leveraging the latest technology to deliver exceptional project results and successfully manage the customer onboarding process.


Services CPQ in Action

Learn how to bring science to selling and data to deal making in the professional services world.


Moving Beyond NPS: What Customer Effort Really Means

Learn how to shift your support center’s strategy to exceed the growing expectations of your modern digital customer.