John Ragsdale

Distinguished VP, Technology Research

John Ragsdale is the distinguished vice president of technology research for TSIA. His area of expertise is in assisting enterprise technology firms with the selection and value realization of service tools and platforms, with a constant focus on the customer experience. John drives TSIA's highly regarded technology research agenda, delivering insightful, thought-leadership research and analysis on the most pressing business issues facing services leaders to enable them to better plan and execute their service strategies. John earned the title of TSIA Distinguished Researcher when he reached over ten years in a research role at TSIA, having authored over 250 research articles, answered 3,000+ member inquiries, and developed frameworks and survey methodologies that helped members address complex business challenges. John also continues to take a lead role as a mentor, helping other members of the TSIA Research team master their skills.

John Ragsdale

John Ragsdale Talks About Technology Research

Strategic Services Journey Map

Top Technology Research Strategic Services Engagements

  • Optimizing Knowledge Management
  • Technology Self-Service Assessment
  • Social Support: Online Communities & Social Media
  • Customer Engagement Strategies: Multichannel and Self-Service Support
  • The Mobile Enterprise
  • Automating Professional Services: PSA 2.0
  • Service Technology Adoption and Spending Trends
  • Creating the Ultimate Customer Portal

See What I'm Up To

Check out the most recent technology research resources.

June 11

The Art, Science, and Technology of Virtual Service Delivery

Learn how the combination of creativity, innovation, and technology that will help professional services organizations gain a winning edge.

June 04

Benefits to Co-Browsing Across the Customer Journey

Join us to learn emerging trends in visual engagement and new approaches to co-browsing that are helping organizations like yours meet top CX goals.


Salesforces Secret Growth Engine During COVID19 A Culture of Customer Success

Develop a road map for growth through these challenging times by putting your customers first to not only meet but exceed your business goals.


Redefining Customer Experiences The Era of Virtual Engagement Tools

Join us and explore a myriad of use cases for virtual engagement tools that will not only serve you now, but also in the forever changed future.


Todays New Services Mandate and the Future of Service Delivery

Learn how to successfully deliver virtual services, not only in today’s climate but also in the new world going forward of virtual employees.


The New Normal Virtual Field Service and Digital Support

Join us and discover how to be equipped to succeed in the undefined future of virtual support using modern and adaptable remote expertise tools.

Research Report

Slides | Building the Sales Digital Infrastructure

Get an overview of the emerging digital capabilities sales teams can leverage to drive top line revenues.


2020 STAR Awards Program

The STAR Awards offer TSIA members the opportunity to showcase their company's commitment to outstanding innovation, leadership, and excellence. This . . .


Building the Sales Digital Infrastructure

What does digital transformation actually mean and how can you prepare.


Help Customers Help Themselves 3 Digital Self-Service Strategies That Work

In this case study, learn how to rapidly adapt to your customers’ needs with the information you already have using improved digital self-service.

Research Report

The Chatbot Comeback

Considerations to think through before deciding whether a customer- or employee-facing chatbot is right for your organization.


Three Keys to Smashing Bottlenecks that Prevent Services Success

Join to gain knowledge on how to achieve services success and hold your bottom line using clarity, context and speed.