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John Ragsdale

Distinguished Researcher, VP Technology Ecosystems

John Ragsdale is a distinguished researcher and the vice president of technology ecosystems for TSIA. His area of expertise is in assisting enterprise technology firms with the selection and value realization of tools and platforms, with a constant focus on the customer experience. John works closely with TSIA’s partner ecosystem, identifying leading and emerging technology vendors whose products help solve the key business challenges faced by TSIA members. John earned the title of TSIA Distinguished Researcher when he reached over ten years in a research role at TSIA, having authored over 250 research articles, answered 3,000+ member inquiries, and developed frameworks and survey methodologies that helped members address complex business challenges.


Research and Webinars

Check out the most recent Technology resources.

November 04

Delivering Proactive Field Service to Create Great Experiences

Key questions field service organizations should be asking when developing and expanding a proactive field service strategy.

October 28

Top 3 Indicators Your Tech Stack Is Preventing Growth

How to identify the top three indicators that your tech stack is holding back your growth.

Research Report

State of Knowledge Management: 2021

This report focuses on both the gains and the stalls in KM progress and gives insight into challenges faced by B2B companies.

Research Report

Use Cases for Robotic Process Automaton in the Front Office

Overview of RPA, with sales and service use cases, early successes, barriers to overcome, and how to approach a successful front-office RPA project.


Building a Seamless Customer Experience through a Unified Digital Business

Discover how to connect your sales, finance, service delivery, marketing, and support systems to deliver unique and innovative customer experiences.


Close Service Deals Faster with Automation

Automate the end-to-end services sales process for your internal teams, partners, and clients with tools that reduce friction and accelerate revenue.


How to Structure a Winning Commission Plan for Customer Success Teams

Is your customer success team being left out of the commissions process? Attend this webinar and learn how to structure a winning comp plan for CS.


Cognitive Technology: The Force Multiplier for Scaling Customer Success

The role of cognitive technology in moving customer success beyond ad hoc customer enablement to meet key customer success KPIs.


Funding the Growth of Your XaaS Managed Services Portfolio

Discover a purpose-built path and funding options to address the challenges of transitioning to a services-led recurring revenue model.


The Three Pillars of Support Communities

Communities are on the rise, and more companies are finding value in peer-to-peer customer support, but a successful community is more than a forum.

Data View

Unconscious Bias

This document reports key research findings on the topic of unconscious bias in the workplace.


Creating a Strong Relationship Between PS and CS to Accelerate Value Realization

Join us for this two-hour technology summit to hear from customer success and professional services leaders on how to help customers achieve outcomes.