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John Ragsdale

Distinguished VP, Technology Research

John Ragsdale is the distinguished vice president of technology research for TSIA. His area of expertise is in assisting enterprise technology firms with the selection and value realization of tools and platforms, with a constant focus on the customer experience. John drives TSIA's highly regarded technology research agenda, delivering insightful thought-leadership research and analysis on the most pressing issues facing business leaders to enable them to better plan and execute their strategies. John earned the title of TSIA Distinguished Researcher when he reached over ten years in a research role at TSIA, having authored over 250 research articles, answered 3,000+ member inquiries, and developed frameworks and survey methodologies that helped members address complex business challenges. John also continues to take a lead role as a mentor, helping other members of the TSIA Research team master their skills.

Top Technology Advisory Engagements

  • Creating the Ultimate Customer Self-Service Portal
  • Building the Digital Infrastructure for Support
  • Automating Professional Services: PSA 2.0
  • Virtual Customer Engagement Strategies: The Rise of Digital Channels

John Ragsdale Talks About Technology Research


Research and Webinars

Check out the most recent Technology resources.

May 25

Yes Unlocking Customer Insights Can Deliver Real ROI

Does your company have the data and visibility it needs to thrive? Join TSIA to see how digital technologies can give you a 360-business view.

May 20

Instant Resolutions to Customer Issues: No More Hours of Document Search

Join us to learn about superior self-service, reduced support costs, increased CSAT and ESAT using deep learning, NLP, and computer vision.

May 13

Customers for Life: Drive Recurring Revenue for Your Customers and Your Company

TeamSupport joins TSIA in introducing a new customer success solution that enables B2B organizations to increase the lifetime value of a customer.


Investing in Product Adoption: Best Practices for Acting on Product Data

Learn how to leverage product adoption and consumption analytics across Product, Customer Success, and Post-Sales teams.


STAR Awards 2021

The STAR Awards offer TSIA members the opportunity to showcase their company's commitment to outstanding innovation, leadership, and excellence. . . .


Building the Ultimate Agent Desktop

Learn how a unified cognitive platform forms the core for an ultimate agent desktop to transform end-to-end employee and customer support experience.

Research Report

TSIA Enterprise Community Progression Model

A look at TSIA’s Enterprise Community Progression Model, which shows the progression across four phases to become an industry thought leader hub.


The Simple Idea of Self Service as a Corporate Strategy

Many companies still view self-service as a channel. Join us as we evaluate it as a corporate strategy for your customers and agents.


Real World Case Study Unifying Support Service Experience with Customer Data

A hyper-growth story: How Fivetran uses AI to extract, analyze, and act on customer signals to improve the service experience delivery.


Quote More Sell More with Services CPQ

Discover how Services CPQ transforms quoting anything “as a service,” reducing proposals from days to hours or minutes.


How to Deliver the Most Relevant Self Service Experience Every Time

Learn the key elements for a relevant and successful self-service experience in 2021. We’ll share steps to get ready for your transformation.


How to Monetize Your IoT SaaS Service Offerings in 2021

Monetize consumption and content, establish a competitive advantage, and drive revenue growth.