John Ragsdale is the distinguished vice president of technology research for TSIA. His area of expertise is in assisting enterprise technology firms with the selection and value realization of service tools and platforms, with a constant focus on the customer experience. John drives TSIA's highly regarded technology research agenda, delivering insightful, thought-leadership research and analysis on the most pressing business issues facing services leaders to enable them to better plan and execute their service strategies. John earned the title of TSIA Distinguished Researcher when he reached over ten years in a research role at TSIA, having authored over 250 research articles, answered 3,000+ member inquiries, and developed frameworks and survey methodologies that helped members address complex business challenges. John also continues to take a lead role as a mentor, helping other members of the TSIA Research team master their skills.
Prior to joining TSIA, John spent over six years at Forrester Research as vice president and research director. During his career, he has held product management and marketing positions at various service and support technology vendors, including Clarify, Answer Systems, Platinum Technologies, and Nortel Networks. He has been involved in customer service throughout his career, including over 10 years managing both the internal and external customer support organizations for a global retailer.
In 2012, John released his first book, Lessons Unlearned, which chronicles his 25-year career inside the customer service industry. Filled with best and worst practices, insider gossip, and sometimes-shocking real-world stories, Lessons Unlearned helps support managers, company executives, and even customers improve service interactions.
John is a regular contributor to the TSIA blog on the topics of knowledge management, knowledge sharing, online support, self-service support, and social media.
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The Secrets of Successful Support Communities
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How to Meet Customer Expectations through CX Transformation
Redefine your customer journey by creating a culture of customer success while incorporating technology to achieve long term customer loyalty.
From Chaos to Clarity: How Support Can Build a Knowledge-Sharing Culture
How to shift your support team’s culture, with the help of your support tools, into a knowledge-sharing centric universe that will benefit all.
AI for Agents: Creating Empowered and Efficient Support Teams
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Digital Transformation and Its Impact on Technology Firms
Learn about the potential for digital transformation from TSIA’s research executives, member companies, and partner community.
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