John Ragsdale

Distinguished VP, Technology Research

John Ragsdale is the distinguished vice president of technology research for TSIA. His area of expertise is in assisting enterprise technology firms with the selection and value realization of service tools and platforms, with a constant focus on the customer experience. John drives TSIA's highly regarded technology research agenda, delivering insightful, thought-leadership research and analysis on the most pressing business issues facing services leaders to enable them to better plan and execute their service strategies. John earned the title of TSIA Distinguished Researcher when he reached over ten years in a research role at TSIA, having authored over 250 research articles, answered 3,000+ member inquiries, and developed frameworks and survey methodologies that helped members address complex business challenges. John also continues to take a lead role as a mentor, helping other members of the TSIA Research team master their skills.

John Ragsdale

John Ragsdale Talks About Technology and Social Research

Strategic Services Journey Map

Top Technology and Social Research Strategic Services Engagements

  • Optimizing Knowledge Management
  • Technology Self-Service Assessment
  • Social Support: Online Communities & Social Media
  • Customer Engagement Strategies: Multichannel and Self-Service Support
  • The Mobile Enterprise
  • Automating Professional Services: PSA 2.0
  • Service Technology Adoption and Spending Trends
  • Creating the Ultimate Customer Portal

See What I'm Up To

Check out the most recent technology and social research resources.

August 16

Digital Transformation and Its Impact on Technology Firms

Learn about the potential for digital transformation from TSIA’s research executives, member companies, and partner community.

June 27

Services CPQ in Action

Learn how to bring science to selling and data to deal making in the professional services world.


Moving Beyond NPS: What Customer Effort Really Means

Learn how to shift your support center’s strategy to exceed the growing expectations of your modern digital customer.


Good vs Winning STAR Awards Applications

A how to and best practice guide to submitting a winning STAR Awards application with live Q&A.


A Practical Guide for Machine Learning Success

Learn how to achieve results quickly while applying machine learning to your support functions.


Where the Rubber Hits the Road: Helping Consultants become Technology Champions

Learn how to empower your consultants to win with technology and have the project delivery you envisioned from day one.


Crawl, Walk, Run: The Stages of Your Support Transformation

Learn step-by-step from start to finish how to build your service transformation map.


Mastering the 5 Rs for High Performance Customer Support

Learn how the 5 R’s-response, recognition, relief, resolution, and renewal can supercharge your customer support and employee experience.


Triple Win: How Culture Can Impact Success Teams, Customers, and the Bottom Line

Learn how to define a “connection-focused” corporate culture that can truly impact employees, customers, and the bottom line.


Aligning Data Across the Digital Customer Journey Experience

Learn how a unified technology platform can uncover customer insights and help achieve better outcomes today.


2019 STAR Awards Instructional Video

This is the “how to” guide for what it takes to effectively participate in this rigorous, peer judged competition that is the TSIA STAR Awards.


Death of Average Handle Time: Your Support Experience Reimagined

Learn how to balance prioritizing the customer experience, becoming comfortable with handle time and gain efficiencies outside of call time.