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John Ragsdale

Distinguished VP, Technology Research

John Ragsdale is the distinguished vice president of technology research for TSIA. His area of expertise is in assisting enterprise technology firms with the selection and value realization of tools and platforms, with a constant focus on the customer experience. John drives TSIA's highly regarded technology research agenda, delivering insightful thought-leadership research and analysis on the most pressing issues facing business leaders to enable them to better plan and execute their strategies. John earned the title of TSIA Distinguished Researcher when he reached over ten years in a research role at TSIA, having authored over 250 research articles, answered 3,000+ member inquiries, and developed frameworks and survey methodologies that helped members address complex business challenges. John also continues to take a lead role as a mentor, helping other members of the TSIA Research team master their skills.

John Ragsdale

John Ragsdale Talks About Technology Research

How TSIA Advisory Works With You

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Top Technology Advisory Engagements

  • Creating the Ultimate Customer Self-Service Portal
  • Building the Digital Infrastructure for Support
  • Automating Professional Services: PSA 2.0
  • Virtual Customer Engagement Strategies: The Rise of Digital Channels

See What I'm Up To

Check out the most recent technology research resources.

September 24

How Qualtrics XM Community Empowers Customers through Digital Self Service

Join us for a comprehensive case study on how Qualtrics created a world-class online support community unlike others you’ve seen before.

September 10

Optimizing the LAER Process 3 Competitive Advantages Produced by Data Science

Learn how technology firms are helping sales organizations and channel partners create higher win rates, better retention and greater profit margins.

September 03

Services Convergence Expanding Use Cases for PSA

An overview of professional services automation and how your team can leverage these capabilities to better predict and manage project revenues.

August 27

Findability The Search for Enterprise Content

Join us for a panel discussion on knowledge management best practices with experts from Dell, Informatica, TeleTracking, Coveo, TSIA, and more.

August 19

ERP for Services Based Firms Selection Implementation and Success

How selecting the wrong ERP costs you more than just dollars.

August 13

Teaching Customer Facing Skills to CSMs SITA Customer Success Case Study

Join us and learn a new approach to accelerate and transform your evolving Customer Success organization effectively and efficiently.


Delivering an Exceptional Customer Experience in an Omni Channel Environment

Learn best practices for creating an omni-channel support strategy enabling a tailored, continuous, and unified customer experience.


Automation and Operational Excellence Delivering Predictable Customer Service

Learn how automation is the tool to help increase both employee cross team communication and satisfaction, leading to an improved customer experience.


5 Steps to Improve Your Digital Engagement During COVID19 and Beyond

Learn how to not only improve your business' current digital engagement, but also how to create a strategy that will lead you toward future success.


Technology Driven Support and Services in 2020 Is Your Service Provider Ready

Learn what an integrated support and services ecosystem looks like and how to create a winning relationship with your outsourcing service provider.


Building a Customer Community that Creates Retention Loyalty and Growth

Join this interactive discussion to learn how to create a modern community strategy that will grow customer engagement, adoption and loyalty.


How VMware Responded to a 40 Increase in Demand for Support

Join the conversation and learn how VMware’s knowledge sharing culture and digital self-service allowed them to exceed customer expectations.