Thomas Lah is the executive director of the Technology Services Industry Association (TSIA), the leading association for today's technology and services organizations. He is the author of many popular books on trends affecting the tech industry, his latest being Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business. For over 20 years, he has been helping some of the world's largest technology companies improve the efficiency of their daily operations.
Thomas is a sought-after industry speaker on the topics of optimizing technology service businesses within product companies, business outcome engineering, customer success funding models, X-as-a-Service (XaaS) financial models, the art of helping customers successfully adopt technology, and the latest market trends impacting service organizations worldwide. Since 2002, Thomas has also taught an MBA class at The Ohio State University Fisher College of Business titled “Building Professional Services,” which is based on his writings.
The list of books Thomas has authored include: Building Professional Services: The Sirens’ Song (2002), Mastering Professional Services (2005), Bridging the Services Chasm (2009), Consumption Economics: The New Rules of Tech (2011), B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship (2013), and Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016).
Thomas frequently writes about these topics on the TSIA blog: Customer Adoption, B4B, Customer Outcomes, Outcome Engineering, X-as-a-Service (XaaS).
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The Engine of the XaaS Offer Train: Customer Requirements
This paper introduces a framework for helping product and service teams align their XaaS offer creation process.
Value Vectors of Digital Transformation
This paper introduces a simple framework for defining how technology companies are helping their customers with “digital transformation.”
Technology & Services 50 Q1 2019
Join Thomas Lah, TSIA’s Executive Director, as he identifies the latest trends and observations for the technology and services industry.
Technology-as-a-Service Playbook - Chapter 4: Stressing Traditional Organization
organization change, organization structure, organization design, XaaS organization structures
TSIA 2019 Capabilities Heatmap
Get insight into the organizational capabilities your services business needs to master in order to improve its operational and financial performance.
Technology & Services 50 Q4 2018
Join Thomas Lah, TSIA’s Executive Director, as he identifies the latest observations and trends to track for the technology services industry.
TSIA Cloud 40, Q4 2018
TSIA analysis of 40 public cloud computing companies in the areas of revenue growth, profitability, and financial business model.
2018 Organizational Structure Survey Results
Summary results from the TSIA 2018 Organizational Structure Survey.
Technology & Services 50 Q3 2018
TSIA Cloud 40: 2018
Join Thomas Lah, TSIA’s Executive Director, for his annual review of 40 companies with subscription-based offerings that TSIA is tracking.
Technology & Services 50 Q2 2018
Join Thomas Lah as he identifies the latest observations and trends to track for the technology services industry.
Introducing the Technology-as-a-Service Playbook
Technology-as-a-Service Playbook is the end-to-end guide that details the plays your company can run to establish and grow a profitable . . .
Gain direct access to TSIA’s research executives and thought leaders to get the outcomes you want faster.