Thomas Lah is the executive director of the Technology Services Industry Association (TSIA), the leading association for today's technology and services organizations. He is the author of many popular books on trends affecting the tech industry, his latest being Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business. For over 20 years, he has been helping some of the world's largest technology companies improve the efficiency of their daily operations.
Thomas is a sought-after industry speaker on the topics of optimizing technology service businesses within product companies, business outcome engineering, customer success funding models, X-as-a-Service (XaaS) financial models, the art of helping customers successfully adopt technology, and the latest market trends impacting service organizations worldwide. Since 2002, Thomas has also taught an MBA class at The Ohio State University Fisher College of Business titled “Building Professional Services,” which is based on his writings.
The list of books Thomas has authored include: Building Professional Services: The Sirens’ Song (2002), Mastering Professional Services (2005), Bridging the Services Chasm (2009), Consumption Economics: The New Rules of Tech (2011), B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship (2013), and Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016).
Thomas frequently writes about these topics on the TSIA blog: Customer Adoption, B4B, Customer Outcomes, Outcome Engineering, X-as-a-Service (XaaS).
TSIA Cloud 40: 2018 Webinar
Join Thomas Lah, TSIA’s Executive Director, for his annual review of 40 companies with subscription-based offerings that TSIA is tracking.
Technology & Services 50 Q2 2018 Webinar
Join Thomas Lah as he identifies the latest observations and trends to track for the technology services industry.
Introducing the Technology-as-a-Service Playbook Research Report
Technology-as-a-Service Playbook is the end-to-end guide that details the plays your company can run to establish and grow a profitable . . .
Industrial Equipment 40 Interactive Data Widget
The Industrial Equipment 40 Index aggregates and analyzes quarterly financial outcomes of 40 industrial manufacturers.
Healthcare 25 Interactive Data Widget
The Healthcare 25 index aggregates the quarterly financial sets of 25 of the largest global providers of technology solutions to the Healthcare indust
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Digging Economic Moats for XaaS Business Models Research Report
This report is designed to help TSIA members successfully pursue sustainable, predictable, and profitable revenue growth.
TSIA Adoption Framework Research Report
This TSIA report introduces a comprehensive framework companies can use to drive initiatives designed to improve the adoption of XaaS offers.
Emerging Economic Engines of Technology Providers Research Report
Topics covering the economic engines of tech providers including revenue streams, trends, natural transitions, and how to set up economic engines.
A Primer for Outcome Engineering Research Report
This research report provides a framework TSIA members can use to move the concept of outcome engineering forward in their companies.
From Technology as an Asset to Technology as a Service Research Report
This paper provides a framework to understand where your company is in the journey to transitioning to a subscription-based business model.
2014 Service Capability Heatmap Webinar
Thomas Lah discusses how service organizations can remain competitive in a B4B world and the capabilities service organizations are investing in.
Technology & Services 50 Q1 2018 Webinar
Gain direct access to TSIA’s research executives and thought leaders to get the outcomes you want faster.