About TSIA
Senior Leadership
Research Team
Advisory Board
Partner with TSIA
TSIA Giving Program
Customer Success
Education Services
Expand Selling
Field Services
Managed Services
Professional Services
Service Revenue Generation
Subscription Sales
Support Services
XasS Channel Optimization
XaaS Product Management
Membership
Pricing
Advisory Services
Become a Member
Outcome Chains
Resource Library
Webinars
TSIA Blog
XasS Speaking Engagements
TSIA Books
Digital Transformation
Why TSIA
Our Data
Our Community
Outcomes
CONFERENCE
BLOG
Thomas Lah is the executive director and executive vice president of the Technology Services Industry Association (TSIA), the leading association for today's technology and services organizations. He is the author of many popular books on trends affecting the tech industry, his latest being Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business. For over 20 years, he has been helping some of the world's largest technology companies improve the efficiency of their daily operations.
Thomas is a sought-after industry speaker on the topics of optimizing technology service businesses within product companies, business outcome engineering, customer success funding models, X-as-a-Service (XaaS) financial models, the art of helping customers successfully adopt technology, and the latest market trends impacting service organizations worldwide. Since 2002, Thomas has also taught an MBA class at The Ohio State University Fisher College of Business titled “Building Professional Services,” which is based on his writings.
The list of books Thomas has authored include: Building Professional Services: The Sirens’ Song (2002), Mastering Professional Services (2005), Bridging the Services Chasm (2009), Consumption Economics: The New Rules of Tech (2011), B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship (2013), and Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016).
Thomas frequently writes about these topics on the TSIA blog: Customer Adoption, B4B, Customer Outcomes, Outcome Engineering, X-as-a-Service (XaaS).
Technology & Services 50 Q1 2020
We’ll review the impact of COVID-19 on key financial indicators and analyze data to provide insight into challenges technology providers are facing.
The Pandemic Playbook for Technology Solution Providers: Current Phase/Next Pha
This report is a playbook to help technology providers navigate a global pandemic in the area of current phase/next phase capabilities.
Recurring versus Transactional Business Models in an Economic Downturn
This report is a playbook to help technology providers navigate a global pandemic, specifically recurring vs. transactional business models.
Health Care Technology Huddle
This presentation summarizes how healthcare technology providers are responding the COVID-19 as of March 27, 2020.
The Pandemic Playbook for Technology Solution Providers: Corporate Communication
This report is a playbook to help technology providers navigate a global pandemic in the area of corporate communications.
The Pandemic Playbook
This report is a playbook to help technology providers navigate a global pandemic.
TSIA 2020 Capabilities Heatmap
Get insight into the organizational capabilities your services business needs to master in order to improve its operational and financial performance.
Technology & Services 50 Q4 2019
Join us for this 1-hour webinar for insight into key trends and observations that provide a snapshot of the overall performance of the tech industry.
Technology & Services 50 Q3 2019
View Members-Only Content Summary
Ask about TSIA membership to access.
Already a TSIA member? Sign In.
2019 Organizational Structure Survey Results
Summary results from the TSIA 2019 Organizational Structure Survey.
TSIA Cloud 40: 2019
Join Thomas Lah, TSIA’s Executive Director, for his annual review of 40 companies with subscription-based offerings that TSIA is tracking.
Technology & Services 50 Q2 2019
In this 1-hour webinar, we’ll dive into key trends and observations to provide a snapshot of how the technology industry is performing overall.
Gain direct access to TSIA’s research executives and thought leaders to get the outcomes you want faster.