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Thomas Lah

Executive Director and Executive VP

Thomas Lah is the executive director and executive vice president of the Technology Services Industry Association (TSIA), the leading association for today's technology and services organizations. He is the author of many popular books on trends affecting the tech industry, his latest being Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business. For over 20 years, he has been helping some of the world's largest technology companies improve the efficiency of their daily operations.



Thomas Lah

Thomas Lah Talks About Industry Trends

How TSIA Advisory Works With You

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Top Executive Advisory Engagements

  • Navigating Hazy Horizons
  • COVID-19 Impacts on Technology Business Models
  • The Playbook for Profitable XaaS
  • As-A-Service Transformation and Alignment
  • Changing Value Propositions for XaaS
  • Journey to LAER Efficiency
  • Outcome Engineering: Scale Customer Value Delivery
  • XaaS Financial Models: The Business of the Cloud
  • Sales & Service Blur: Unlock New Customer Revenue
  • XaaS Pricing Models: Success of Premium Offers
  • The Next Gen Portfolio: Innovate Offer Development
  • LAER Coverage Model: Rethinking Sales and Service
 

Research and Webinars

Check out the most recent resources published by Thomas.


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Technology Services 50 Q3 2020

We’ll review the impact of the pandemic on key financial indicators and analyze data to provide insight into challenges tech providers are facing.

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The TSIA Cloud 40: 2020

Join us for a data-driven presentation on how the current economy is impacting the companies with subscription-based offerings that TSIA is tracking.

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Research Report

Software to SaaS GTM: What Good Looks Like

This research paper offers frameworks to help companies design an approach to address software to SaaS GTM challenges.

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Research Report

Swallowing Half the Fish

A look at traditional software companies now migrating from perpetual licensing to subscription pricing for their on-premise software offers.

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Research Report

Remote Employee Wellness

This paper addresses the business challenge: “How can companies improve the overall wellness of their remote employees in these stressful times?

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White Papers

Migrating Customers to XaaS

Framing for how technology providers can segment their existing install base for the great migration to XaaS offers.

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Research Report

Partnering Models for XaaS

In this report, partner classification systems are identified that solve partner management, partner incentives, and partner value measurement issues.

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Technology & Services 50 Q2 2020

We’ll review the impact of COVID-19 on key financial indicators and analyze data to provide insight into challenges technology providers are facing.

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White Papers

XaaS Partner Management

Insights to help technology providers craft their XaaS partner strategy.

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Research Report

The Case for Services Convergence and Big “C” Customer Success

This report examines services convergence and Big "C" customer success.

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Research Report

COVID-19 Capability Journeys

Organizational capabilities every technology provider will require to excel in a post-COVID-19 economy.

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Research Report

Slides | Managing Through This Crisis

Get data from TSIA’s Rapid Research Response Initiative to see how tech companies have responded to the issues created by COVID-19.