About TSIA
Senior Leadership
Research Team
Advisory Board
Partner with TSIA
TSIA Giving Program
Customer Success
Education Services
Expand Selling
Field Services
Managed Services
Professional Services
Service Revenue Generation
Subscription Sales
Support Services
XaaS Channel Optimization
XaaS Product Management
Membership
Pricing
Advisory Services
Become a Member
Outcome Chains
Resource Library
Webinars
TSIA Blog
XaaS Speaking Engagements
TSIA Books
Digital Transformation
Why TSIA
Our Data
Our Community
Outcomes
CONFERENCE
BLOG
Thomas Lah is the executive director and executive vice president of the Technology Services Industry Association (TSIA), the leading association for today's technology and services organizations. He is the author of many popular books on trends affecting the tech industry, his latest being Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business. For over 20 years, he has been helping some of the world's largest technology companies improve the efficiency of their daily operations.
Thomas is a sought-after industry speaker on the topics of optimizing technology service businesses within product companies, business outcome engineering, customer success funding models, X-as-a-Service (XaaS) financial models, the art of helping customers successfully adopt technology, and the latest market trends impacting technology organizations worldwide. Since 2002, Thomas has also taught an MBA class at The Ohio State University Fisher College of Business titled “Building Professional Services,” which is based on his writings.
The list of books Thomas has authored include: Building Professional Services: The Sirens’ Song (2002), Mastering Professional Services (2005), Bridging the Services Chasm (2009), Consumption Economics: The New Rules of Tech (2011), B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship (2013), and Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016).
Thomas frequently writes about these topics on the TSIA blog: Customer Adoption, B4B, Customer Outcomes, Outcome Engineering, X-as-a-Service (XaaS).
Gain direct access to TSIA’s research executives and thought leaders to get the outcomes you want faster.
Technology & Services 50 Q2 2020
We’ll review the impact of COVID-19 on key financial indicators and analyze data to provide insight into challenges technology providers are facing.
View Members-Only Content Summary
Ask about TSIA membership to access.
Already a TSIA member? Sign In.
The Case for Services Convergence and Big “C” Customer Success
This report examines services convergence and Big "C" customer success.
COVID-19 Capability Journeys
Organizational capabilities every technology provider will require to excel in a post-COVID-19 economy.
Technology & Services 50 Q1 2020
Industry Scenario: Extreme Remote Services
This paper helps technology companies respond to the urgent issues created by the global pandemic and also looks at future initiatives post-crisis.
Navigating Hazy Horizons
The Pandemic Playbook for Technology Solution Providers: Current Phase/Next Pha
This report is a playbook to help technology providers navigate a global pandemic in the area of current phase/next phase capabilities.
Recurring versus Transactional Business Models in an Economic Downturn
This report is a playbook to help technology providers navigate a global pandemic, specifically recurring vs. transactional business models.
Healthcare Technology Huddle
This presentation summarizes how healthcare technology providers are responding the COVID-19 as of March 27, 2020.
The Pandemic Playbook
This report is a playbook to help technology providers navigate a global pandemic.
The Pandemic Playbook for Technology Solution Providers: Corporate Communication
This report is a playbook to help technology providers navigate a global pandemic in the area of corporate communications.
TSIA 2020 Capabilities Heatmap
Get insight into the organizational capabilities your services business needs to master in order to improve its operational and financial performance.