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Webinar

Sales and Customer Success: Aligning for Growth

Too often, Sales and Customer Success work in parallel instead of as a unified growth engine. In this 45-minute webinar, you'll learn how to align goals, roles, and compensation so both teams collaborate to drive renewals, expansions, and long-term customer value.

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October 1, 2025

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October 1, 2025

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October 1, 2025
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Pacific Time

Overview

Summary

This webinar explores how to turn Sales and Customer Success into a coordinated, customer-centric growth motion. TSIA's Marc Troyan will address critical questions around customer ownership, whether and how CSMs should source and close opportunities, and how to structure KPIs and compensation so both teams pull in the same direction.

Challenges

Sales and Customer Success are frequently misaligned—operating in silos, duplicating efforts, and confusing customers with overlapping outreach. Without clear ownership, shared metrics, and coordinated incentives, organizations leave revenue on the table and weaken both the customer experience and growth potential.

Key takeaways

Shared Responsibilities

Defining who “owns” the customer is vital; both teams should contribute to the customer lifecycle to maximize value and growth.

Impact on Renewals and Expansions

Engaging Customer Success teams in the sales process can significantly increase subscription renewal rates and facilitate upsell opportunities.

Importance of Data Alignment

To ensure effective collaboration, both teams must agree on shared metrics and data, avoiding conflicting priorities and enhancing the customer journey.

Webinar speakers

Marc Troyan

Sr. Director of Customer Success and Customer Growth and Renewal Research, TSIA

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