The Value Assurance Loop Framework

Four Phases of Value Assurance:

The Value Assurance Loop consists of Pre-Sales, Onboarding, Ongoing support, and Renewal phases, each with specific objectives and activities.

‍

Need for Value Anchors:

Identifying measurable, customer-centric value anchors is essential for demonstrating the impact of technology solutions on customer outcomes.

‍

Challenges in Execution:

Many companies face friction points such as weak value hypotheses, poor ongoing communication, and fragmented ownership across teams that hinder effective implementation.

‍

Role of AI:

AI can enhance the Value Assurance Loop by automating data collection, generating tailored business cases, and providing real-time monitoring of value metrics.

‍

Continuous Improvement:

Companies should benchmark their Value Assurance effectiveness using TSIA’s Value Assurance Scorecard to identify strengths and areas needing improvement.