Overview

Challenges

With AI at the core, businesses must align with customer expectations and embrace subscription models to remain competitive and successful. This report reviews key requirements in the transition to Professional Services as a Subscription (PSaaS), including: fostering continuous engagement, building predictable revenue streams, and delivering measurable customer outcomes.

Summary

The article discusses the rapid transformation of the professional services (PS) industry into a model termed PS 2.0, driven by the shift towards AI-native and subscription-based services. This evolution emphasizes the need for organizations to deliver continuous customer value and adapt to changing market demands. The integration of AI is reshaping how services are delivered, requiring a more disciplined approach to operational rigor and data management to ensure long-term success in this new landscape.

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Included in the full report

- **Transition to Subscription Models:** The movement from traditional project-based services to PSaaS models is becoming essential for competitive viability in the AI economy. - **Customer-Centric Focus:** Clients now expect measurable outcomes from integrated, AI-powered systems rather than just task completion, which necessitates a strategic shift in delivery. - **Renewable Revenue Streams:** PSaaS creates predictable financial engagement, shifting from transactional fees to continuous revenue linked to customer success. - **AI as Core Offering:** Organizations must redefine AI from a tool into a central service, enhancing value through expertise in AI strategy and governance. - **Operational Foundations Matter:** Successfully implementing PSaaS models requires addressing foundational gaps in service engineering and data integrity to enable scalable and predictable service delivery.

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Publication date:

November 24, 2025

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