Overview

Challenges

The Pricing-Led Transformation framework introduces a roadmap for companies looking to transition from traditional pricing strategies to modern, consumption-based models driven by AI.

Summary

The 'Pricing-Led Transformation' framework by TSIA outlines a crucial transition in the technology sector, driven by the shift from traditional pricing models to modern, consumption-based and outcome-oriented frameworks. This transformation is catalyzed by AI advancements and necessitates companies to rethink their financial and operational strategies. By embracing these changes, organizations can unlock potential growth and enhance their service offerings, ultimately benefiting customer relationships.

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Included in the full report

Shift in Pricing Models:

Companies are moving away from legacy pricing towards modern, value-based models like consumption-based and subscription pricing to adapt to AI-driven markets.

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Impact on Financial Models:

New pricing strategies require changes in revenue recognition and financial forecasting, shifting from transactional to recurring revenue models.

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Operational Process Changes:

Organizations need to reorganize their operational structures, emphasizing ongoing customer value delivery over single transactions.

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Evolving Services Portfolio:

A focus on continuous services tied to customer success is pivotal, transforming the way companies engage and support customers.

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Strategic Role of Pricing:

Pricing needs to be viewed as a strategic lever facilitating comprehensive organizational and operational changes to enhance customer satisfaction and retention.

Read the full report on the TSIA Portal

Publication date:

October 3, 2025

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