Value in Offering Management

There is a crucial need to understand and articulate the value propositions within offerings, focusing on both perceived benefits and costs.

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Service Convergence:

The trend toward blending previously siloed service lines into more comprehensive service offers is accelerating, particularly in customer success and managed services.

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Monetization of Data:

Companies are significantly invested in leveraging data and analytics for value generation, but many are still struggling to explicitly monetize these assets.

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Professional Services Subscription Growth:

There is a rising interest and opportunity in adopting subscription models for professional services, transitioning towards premium service offerings.

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Adoption Services Performance:

Customer success services are increasingly incorporating extensive value layers, yet many struggle with differentiation across market segments.