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Research Report
Elements of Value in Technology Service Offers
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September 27, 2024
Overview
Challenges
As digital transformation accelerates, companies must strategically adapt their service offerings to remain competitive. This report reviews current trends and provides actionable insights for companies looking to optimize their service portfolio strategies.
Summary
The report delves into the evolving landscape of technology service offers, emphasizing the importance of effectively managing value elements to enhance customer outcomes. With rapid digital transformation and a shift toward service-led experiences, companies face both challenges and opportunities in refining their offering management strategies to drive growth and profitability.
Included in the full report
Value in Offering Management
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Service Convergence:
The trend toward blending previously siloed service lines into more comprehensive service offers is accelerating, particularly in customer success and managed services.
Monetization of Data:
Companies are significantly invested in leveraging data and analytics for value generation, but many are still struggling to explicitly monetize these assets.
Professional Services Subscription Growth:
There is a rising interest and opportunity in adopting subscription models for professional services, transitioning towards premium service offerings.
Adoption Services Performance:
Customer success services are increasingly incorporating extensive value layers, yet many struggle with differentiation across market segments.
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