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AI, Customer Success, and the Blurring Lines of Services

Learn how leaders can maximize customer value and business growth in 2025 and beyond.

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September 26, 2025

Overview

Challenges

This episode tackles the growing pressure on technology services teams to deliver faster, more efficient projects, while keeping customer onboarding seamless. It also explores how AI disrupts traditional roles in professional services and customer success, raising new questions about differentiation, adoption, and long-term value.

Summary

The podcast explores the transformative impact of AI on the technology services sector, discussing how organizations can harness AI to enhance efficiency and redefine customer onboarding experiences. It highlights the need for proactive strategy alignment and emphasizes the evolving roles within technology service teams as automation capabilities expand.

Key takeaways

AI-Driven Efficiency:

Technology services can leverage AI to reduce project timelines and costs, making them more appealing to customers.

Onboarding as a Critical Phase:

Successful onboarding is crucial for long-term customer satisfaction, significantly influencing the likelihood of contract renewal or churn.

Addressing Handoffs:

AI can streamline the transition from sales to services by automating documentation and ensuring continuity of customer insights.

Emerging Roles and Blurred Lines:

The roles of customer success and professional services are merging as AI empowers team members to take on diverse responsibilities.

Value Realization Focus:

Future service delivery will prioritize measuring business outcomes to ensure direct correlation between software capabilities and customer value gains.

Podcast speakers

Thomas Lah

Executive Director and Executive VP, TSIA

Srikrishnan Ganesan

CEO and Co-Founder, RocketLane

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