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Conference Presentation

What Revenue Leaders are Thinking About Right Now

This report is for CRO Council members only

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TSIA recently interviewed a group of CROs, GMs and CCOs. We learned about what these leaders are thinking about right now, and what their top initiatives and biggest challenges are for 2022. This session will start by helping you understand why it’s so important to move aggressively to a subscription based model, and what will happen to your revenue and costs as you transform and optimize your go-to-market approach for subscription. Once the fundamentals are established, it will cover those motions that Revenue leaders say are most critical to success. It will talk about how to gain alignment from your top executives to your sales and service leaders to your channel partners. It will then examine some of the most critical motions of XaaS revenue growth, including how to leverage data and analytics in a smart way, the principles of outcome selling, and how to optimize your revenue throughout the customer lifecycle. Whether you’re just starting your transformation to XaaS, or you’ve been selling cloud and managed service offerings for years, this session will help you understand what it takes to grow revenue effectively and efficiently in a world and the companies who take the right approach to selling XaaS will be the winners.

Presented By:

Steve Frost

Publish Date: May 27, 2022

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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