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Conference Presentation

Subscription Sales | The Lasting Impact of COVID-19 on Sales

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Prior to the events that started to develop in February 2020, we were already undergoing the greatest period of change to impact technology sales in generations. The impact of the COVID-19 pandemic is just going to accelerate the pace and extent of these changes. In this dynamic and fact-filled session, Martin Dove will look at the data and insights that have been gathered over the last few weeks and months to chart a future where: Virtual selling is the norm; and how this will impact both field and inside sales The focus on business outcome value throughout the customer journey is even sharper The way in which your sales team lands a deal will have a more profound impact on future profitability Having a healthy relationship between sales, services and success becomes even more critical to XaaS business success

Presented By:

Martin Dove

VP Subscription Sales Research, TSIA

Publish Date: May 6, 2020

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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