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Conference Presentation

Keynote | The Role of Sales in the XaaS Transformation

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This acceleration of XaaS models in the technology industry has widened the gap between providers positioned to succeed in the post-Covid environment, and those that are falling behind. Sales organizations can be critical accelerators or devastating inhibitors for the XaaS transformation and may ultimately decide whether or not the transformation is successful. In this keynote session, we will examine: What failure looks like in technology sales for XaaS Shifting the charter of the sales organization “to the right” Sales reps as value brokers Meet your new teammates Sales as an accelerator to XaaS transformation Sales as an inhibitor to XaaS success What is at stake for sales organizations

Presented By:

Steve Frost

VP, Expand Selling Research and Managing Director, Revenue Domain, TSIA

Publish Date: May 6, 2021

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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