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I’ve worked in the tech industry for more than 25 years, in a range of roles including Marketing, Product Management, Engineering, and Customer Success in the Networking, Storage, and Virtualization industries. I can attribute much of my success to solid planning and execution. But in today’s world the role of planning and execution is changing. The five-year strategic plan is archaic. The tech market moves so fast that planning for more than a year into the future is difficult and even ineffective. Capturing markets and technology trends requires agility in our planning and execution.
So the question becomes, how can we transition from make/sell/ship into LAER without a traditional plan? This presentation will address this question and discuss several key components for success:
Funding – how to get your company to invest into a visionCommunication – what do you communicate when there isn’t a blueprintAgile Planning – block diagram road mapping with planned sprintsAgile Execution – Engineering, Business and IT interlockIteration – ability to adjust all of the above as you goIt’s that last item that is the most uncomfortable. Re-thinking decisions and making frequent changes can feel like free fall, or failure. It feels secure to find “the answer” and have it all figured out. But this is no longer possible with changing markets; the faster we can build new muscle memory the sooner we will be successful. And, I promise you, once you get comfortable with this new approach to planning and executing, you will love it….it is freeing, it is exciting and it is actually a lot of fun!
VP, GS Digital Platform, VMware
Publish Date: May 7, 2019
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.