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Conference Presentation

Customer Engagement: What's the Secret?

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Routes to market, the customer journey and the LAER model, what do these things have in common? While they may seem like three different topics, they are all related to customer engagement. Each topic will be covered by a different TSIA Education Services member in this panel discussion. Learn what frameworks and practices other education organizations are applying in the quest to keep customers engaged and consuming education content and your company's technology product(s).

Presented By:

Maria Manning-Chapman

VP, Education Services Research, TSIA

Alexander Ziegler

Program Director, Business Development Training and Skills, IBM

Sanjeev Kumar

Solution Architect - Education, VMware

Publish Date: May 8, 2018

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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