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Conference Presentation

Calling All Service Marketers and Portfolio Managers!!

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Join us for this interactive session to discuss service offer development practices with your peers. We have three topics to cover: 

  1. Julia Stegman, Vice President of Research for the Service Revenue Generation discipline will present industry trends on developing new service offers.
  2. We will have a speed round of questions that are top of mind for those responsible for bringing new service offers to market. This is highly interactive and a great way to compare notes with your peers.
  3. We'll start the journey to create a world class playbook for service offer development. 
The playbook will take many great minds to develop and will be an ongoing research initiative for the Service Marketing Champions inside of the Service Revenue Generation discipline. Let's share best practices and get started on the playbook!


Presented By:

Julia Stegman

VP Research, Service Revenue Generation, TSIA

Publish Date: May 6, 2016

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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