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Looking to the Future: Professional Services at Salesforce

Learn how leaders can maximize customer value and business growth in 2025 and beyond.

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August 4, 2023

Overview

Challenges

This episode uncovers the challenges of breaking down silos between professional services and customer success, shifting focus from implementation to customer adoption, managing the demand for customized service packages, integrating AI to enhance service delivery, and evolving pricing models from billable hours to value-based pricing.

Summary

The podcast explores the evolving landscape of technology professional services, particularly within organizations like Salesforce. It emphasizes the importance of customer adoption and success in a SaaS model, as well as shifting away from traditional billing practices towards value-centric engagements. The dialogue also touches on technological integration, including AI, and the need for cohesive organizational structures that prioritize customer outcomes.

Key takeaways

Customer Adoption Focus:

Transitioning from mere implementation to ensuring customer success and adoption of technology is critical in professional services.

Blurred Lines Between PS and CS:

Professional Services (PS) and Customer Success (CS) roles are increasingly interconnected, emphasizing collaborative efforts for improved customer outcomes.

Service Model Innovation:

The services landscape is shifting towards subscription-based models, enabling ongoing engagement and predictable revenue for professional services.

AI Integration:

Leveraging AI across various functions can enhance service delivery, though consistency and quality must be maintained.

Financial Metrics Evolution:

There is a shift away from billable hours toward value-based pricing models that focus on outcomes rather than time spent.

Podcast speakers

Thomas Lah

Executive Director and Executive VP, TSIA

Shally Stanley

SVP, Global Delivery, Salesforce

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