The Future of the
AI Customer Lifecycle
AI is rewriting the customer lifecycle,
and the shift now starts before the deal closes.
Opening Keynote
Customers are getting addicted to proof of outcome before they buy. AI natives now demonstrate real value in weeks, before the customer commits. Incumbents still take months, deliver it after the sale, and carry a heavy services cost to do it. That gap could become the fastest accelerant of market share shift from incumbents to AI natives we have seen.
J.B. Wood
One lifecycle, end to end
The program follows the AI customer lifecycle as leading companies architect it, monetize it, and operate it at scale — grounded in TSIA benchmark data and real-world case studies.
Architecting the AI-driven lifecycle
Operating models, organizational design, and the rise of forward-deployed engineers. Re-architecting portfolios into implementation, adoption, and outcome services.
Monetizing AI across the lifecycle
Packaging and pricing AI offers, and the shift from labor-based to outcome-based models. Defining value metrics, defending margins, and proving ROI.
Building the autonomous CX
Running AI day-to-day across support, professional services, customer success, education, and field services. Orchestrating agents and human–AI collaboration built on trust.
Frameworks you can act on Monday
Outcome-based pricing models — value metrics, contract structures, and margin defense.
Frameworks to restructure your services portfolio for the AI era, aligned to lifecycle stages.
Exclusive benchmark data and research releases you won't find anywhere else.
Real-world case studies from companies modernizing services and reskilling teams now.
Peer-driven roundtables with leaders facing the same decisions.
Who should attend
Go-to-market and sales leaders, alongside VPs and directors across customer success, services, support, professional services, field and education services, product and offer management, finance and commercial strategy, AI and field engineering, and operations.
Stay informed
Receive timely updates on early-bird pricing, agenda updates, and important event announcements.
Your community
Join a global community of technology services leaders from
companies shaping the future of the industry.
Watch previous sessions
on demand
Become a speaker
Have real-world insights on AI, services transformation, or operating models?
Save your spot today
This is not a conference you attend out of curiosity. It’s one you attend to stay competitive.
Multiple pass options available
Member discounts and voucher eligibility apply*
Pricing increases over time
Plan with confidence
We’ve made planning easy so you can focus on the experience.
Dates: October 19 - 21, 2026
Location: Las Vegas, NV
Venue: ARIA Resort & Casino*
Frequently Asked Questions
Full access to sessions, keynotes, and networking based on your pass type.
Most sessions are available on-demand after the event.
Yes. Team and group options are available.
Yes. Members will be encouraged to use their vouchers when they become available.
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