How do you establish a monetization strategy for your XaaS offer portfolio that best aligns with customer outcomes?
Laura Fay, VP & Managing Director, Products and Offers research at TSIA, reviews the market trends in XaaS pricing and illustrates how tangible and measurable XaaS value propositions open up monetization alternatives that enhance the viability of XaaS offers. Augmented with industry examples, this session anchors the audience on foundational building blocks, lays out key frameworks and concepts, and defines the attributes that result in viable outcome-aligned pricing models.