In order to provide complete functionality, this web site needs your explicit consent to store browser cookies. If you don't allow cookies, you may not be able to use certain features of the web site including but not limited to: log in, buy products, see personalized content, switch between site cultures. It is recommended that you allow all cookies.

This content is currently only available to TSIA members.

If you believe you are seeing this message in error,
please let us know.

Conference Presentation

Workout | The Role of Service Marketing

This report is for members only

Ask about TSIA membership to access.

Already a TSIA Member? Sign In.

The Service Marketing leader is someone who can rally colleagues and customers to think creatively about your company’s service offerings and brand. They collaborate with your Service Portfolio or Service Product leader to craft and execute launches and create content to promote the Services portfolio. In this workout session, TSIA's Jodie Paxton, senior director research, will share key strategies for success and facilitate an interactive discussion to build a service offer go to market plan for the year. Come ready to roll up your sleeves and leave with a well thought out marketing strategy for your company.

Presented By:

Jodie Paxton

Sr. Director, Service Revenue Generation Research, TSIA

Publish Date: May 8, 2019

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

Experience Our Community

Our thriving community of 35,000 services leaders rely on TSIA insights every day.