Conference Presentation

Workout | The Role of Service Marketing

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The Service Marketing leader is someone who can rally colleagues and customers to think creatively about your company’s service offerings and brand. They collaborate with your Service Portfolio or Service Product leader to craft and execute launches and create content to promote the Services portfolio. In this workout session, TSIA's Jodie Paxton, senior director research, will share key strategies for success and facilitate an interactive discussion to build a service offer go to market plan for the year. Come ready to roll up your sleeves and leave with a well thought out marketing strategy for your company.

Presented By:

Jodie Paxton

Sr. Director, Service Revenue Generation Research, TSIA

Publish Date: May 8, 2019

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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