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As an unbiased research firm, TSIA is actively evaluating past and current industry trends, to continuously improve the data insight that comes from our correlation analysis and better inform decision makers. In the last few years the following patterns have been emerging in the industry and research:
Technology companies are moving from a siloed approach service offer management by discipline (education, support, customer success, etc.) to a converged services portfolio.
The 2020 XaaS Revenue Optimization benchmark indicated clear correlations between customer expansion/growth and renewal success.
Technology companies are converging traditional support renewal engines with recurring Education Services, Professional Services, Managed Services, and technology subscriptions under the LAER lifecycle model, requiring a cross practice lens to guide practices associated with customer growth requirements.
In this interactive session we will review the implications of these recent trends on TSIA’s research agenda and the business challenges we plan to address with industry validated data insights for Services Portfolio, Sales, and Customer Success organizations.
We are excited about what this means for our community and the outcomes we are able to bring to new technology and services leaders through proven data insights and best practices.
VP, Service Revenue Generation Research, TSIA
VP, Product Management, TSIA
Sr. Director, Service Offer Portfolio Research, TSIA
Publish Date: May 5, 2021
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.