Service offer managers are increasingly expected to deliver services revenue growth with a healthy margin. In a tumultuous year for the technology industry, with a global pandemic accelerating the market toward customer-outcome-based offers, having a well-designed service portfolio is more critical than ever. Join Hal Stanley, Sr. Director, Service Offer Portfolio Research, for insights from research into the process and key roles of service offer management, the continuing evolution of flexible consumption models (points/credits), plus high-level trends in customer success monetization and premium support offers.