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Conference Presentation

The Who, What, Why, and How of Driving Adoption and Outcomes

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In this opening keynote, TSIA executive director Thomas Lah will provide an overview of the most current data, frameworks, and tools related to how technology companies are helping their customers adopt technology to drive business outcomes. Specifically, Thomas will address the what, how, who, and why when driving adoption and outcomes in your organization:

  • What: The deliverables involved.
  • How: The key processes, tools, and metrics needed, along with best-practice examples from the industry.
  • Who: The roles and resources implicated.
  • Why: Why technology companies invest in these capabilities, and, in time of tight budgets, how to make a compelling financial argument to gain investment approval.


Presented By:

Thomas Lah

Executive Director, TSIA

Publish Date: May 4, 2015

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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