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Conference Presentation

TechByte | Why Brand Communities Fail & How Not To!

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Yes, community is a buzzword, and many companies are eager to start a space for their customers. However, every year many companies choose to close their communities because they fail to see value - in spite of popularity. How does this happen? Executives are an essential part of the success of a community - but they need the right information to make sound decisions. Join Adrian Speyer, Head of Community at Higher Logic, to look at why brand communities fail, and learn the three ingredients that lead to success.

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Publish Date: October 29, 2021

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