Conference Presentation

Support Services Keynote: Transforming Support for the Cognitive Era

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According to Gartner, by 2022, 72% of customer interactions will involve emerging technologies such as machine-learning applications, chatbots or mobile messaging. Analytics, cloud, and cognitive technologies are increasingly making up the fabric of support operations, enabling companies to deliver seamless, and personalized support to clients. Join Bob McDonald to hear IBM's vision and journey of how they are transforming their global client support experience to meet tomorrow's needs.

Presented By:

Bob McDonald

VP, IBM Support Transformation and Training, IBM

Publish Date: May 18, 2018

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