Conference Presentation

Service Offer Development: How Can It Be So Hard?

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The timely introduction of new service offers and capabilities into the marketplace is fundamental to a company’s success. Without service offers that seize market opportunity and protect market share whilst delighting clients and customers, our businesses will fail. Why, then, is service offer development such a challenge within the enterprise? In this session, John will share some insights on the pitfalls of service offer development, based on several decades of real-life experiences across several industry sectors, and will make some recommendations on how to make it a successful practice within your organization.

Presented By:

John Andrews

Chief Product Officer, Dimension Data

Publish Date: May 7, 2019

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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