The timely introduction of new service offers and capabilities into the marketplace is fundamental to a company’s success. Without service offers that seize market opportunity and protect market share whilst delighting clients and customers, our businesses will fail. Why, then, is service offer development such a challenge within the enterprise? In this session, John will share some insights on the pitfalls of service offer development, based on several decades of real-life experiences across several industry sectors, and will make some recommendations on how to make it a successful practice within your organization.