Conference Presentation

Service Marketing Champions and Offer Development

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Responsible for defining new service offers that can positively affect customer outcomes? Not sure of best practices to adopt for success? Join Julia Stegman, VP of Research and Jodie Paxton, Sr. Director of Research for the Service Revenue Generation discipline in this interactive session to listen and discuss the four key phases to consider when designing, building and launching a service offer.

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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