Conference Presentation

Pivoting to SaaS: JDA’s Journey from License Sales to SaaS and Consumption

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JDA Software is a $1B logistics and supply chain software company based in Scottsdale, AZ. In this session senior vice president of JDA Cloud, Mark Nordick, and group vice president of SaaS Transformation, Luca Barone, will unveil what their business transformational journey to SaaS means for the Product Management teams. Mark and Luca will review the impact of shifting from a technology product to a recurring service offering. This session will deliver their lessons learned while driving this enterprise transformation including effective organizational design, crafting new SaaS offerings and the pivotal role of pricing. You’ll also hear their methods for accelerating the cultural shifts away from tradition business-as-usual. You don’t want to miss it.

Presented By:

Mark Nordick

SVP, JDA Cloud, JDA Software

Luca Barone

Group VP, SaaS Transformation, JDA Software

Publish Date: October 26, 2018

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