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The Good News: The offer portfolios of technology providers are becoming ever more robust with next generation capabilities to help customers succeed. The Bad News: Rationalizing offers across internal organizations is becoming ever more complex and challenging. Are you finding that different organizations within your company are creating similar or competing offers? Are new offers helping or confusing your customers? How can you get everyone riding on one train when it comes to developing compelling offers? In this opening keynote, executive director Thomas Lah will outline specific techniques technology providers can employ as they design and deploy new technology solutions. Thomas will also highlight common challenges companies are now facing as they design technology offers. Finally, he will review how effective offer design is becoming a competitive advantage for technology providers. If your approach to developing and deploying offers is in danger of derailing—this is the keynote for you.
Executive Director, TSIA
Publish Date: May 7, 2019
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
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