Not All Renewals Are Created Equal: Deploy Renewal Success Plays to Drive Optimized Renewal Performance at Every Segment

The days of building a “one size fits all” renewal sales engine is obsolete. The traditional Renewal Rate KPI is losing relevance. It’s not enough today to manage generally optimized operations while segments of the business are blind spots and leaking revenue. Join Jack Johnson, VP Research, for TSIA’s Service Revenue Generation Practice to explore what companies are doing in the next level of optimizing renewal sales through purpose-built Renewal Success Plays and Segmented Renewal Rate KPIs.