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Conference Presentation

Maximize Your Mid-Market Strategy

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Top-tier customers often absorb most (if not all) of your proactive resources. But underserving your mid-market can have some severe consequences. Join Michael Harnum, CEO at ESG, as he explains how to mine your mid-market install base to yield more beneficial outcomes for you and your customers. This session focuses on the "adopt" and "expand" objectives of the LAER model and explores plays within Customer Success and Education Services that you can replicate.

You'll also discover:

  • The impact of neglecting mid-market customers in the short and long-term
  • How to identify and capitalize on mid-market opportunities
  • Real-world examples with results

Presented By:

Michael Harnum


Publish Date: October 17, 2018

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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