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Conference Presentation

Marketing Outcome-Based Services in the Age of Digital Transformation

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Digital transformation and innovations including cloud, social media, and Big Data/analytics have redefined services marketing. The modern services marketer must both combine art and science to meet changing needs of the services marketplace, including digital technologies, thought leadership and storytelling, and analytics for key insights. We'll address the skills of a successful modern services marketer, technology as a key enabler to transformation and innovation, and address key best practices.

Presented By:

Fred Isbell

Senior Director, SAP Digital Business Services Marketing, SAP

Publish Date: May 3, 2017

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