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Conference Presentation

Lifecycle Selling: Cisco’s Go To Market Transformation

This report is for Customer Success members only

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As customers technology needs evolve, we, as a solutions provider, must transform. But how? Lifecycle Selling is a fundamental shift in the way we show up and serve our customers. It focuses on customers business outcomes, helping them achieve financial and operational expectations that bring return on their technology investments faster. So how do you get there? This session will take you on a journey from early alignment all the way through to graceful hand-offs. Embracing this mindset shift takes intention and grit, but research shows that when this method is used, deal sizes grow, renewal rates increase, and loyalties are strengthened for our customers, sellers, and partners! 

Presented By:

Jeremy Aston

Publish Date: May 27, 2022

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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