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Conference Presentation

Keynote: Winning in the Cloud Economy

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Almost every technology company is being impacted by the concept of technology as a service (XaaS). Even for companies that do not have cloud or subscription offerings, customer expectations are being influenced by these new models. This profound shift is culminating in the increasingly rapid demise of traditional technology business models as evidenced in eight consecutive quarters of declining revenue and profits.  In this opening keynote, TSIA executive director Thomas Lah will present key concepts from TSIA's upcoming book that has been written to help all technology companies navigate the impact of the cloud economy and position themselves to achieve both growth and profits.

Equally applicable to both pure play and hybrid XaaS companies, this keynote will cover the following topics:

  • How profit horizon expectations impact XaaS offer strategy.
  • How all technology companies are being forced to reinvent their economic moats with the advent of the cloud economy.
  • The iron triangle of XaaS offer strategy: What is the offer Portfolio and Pricing model? What is the Customer Operating Model that we will use to sell and deliver this offer? What are the Financial Keys that will allow us to make money with this offer
  • Summary of key plays management teams can run as they navigate the cloud economy


Presented By:

Thomas Lah

Executive Director, TSIA

Publish Date: May 3, 2016

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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