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Companies can’t become “LAER Effective” without a proactive engagement model for growing their existing customers. Sales, however, can’t do this all by themselves, and Services teams can drive revenues for their companies by leveraging their interactions and relationships with customers. They can generate and leverage account intelligence, provide active assistance to their sales brethren, generate leads with existing customers, and even close certain types of sales on their own. TSIA’s VP of Expand Selling Research, Steve Frost, will offer best practices for how to utilize Services teams at various stages of the funnel, and provide examples of how TSIA member companies are driving cost-efficient growth from their existing customers.
Publish Date: May 11, 2018
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.