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Conference Presentation

Keynote | Partnering with Marketing to Deliver Key Messages to and Through Services

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Prospects become buyers and ultimately long term customers. As go-to market organizations digitally transform, new operational capabilities enable sales and marketing organizations to become tightly integrated across marketing demand waterfalls and buyer journeys.  Post sales services have an opportunity to bridge the gap between marketing and post sales services organizations. Hear how New Relic improved business performance through integrating buyer and customer journeys across marketing, sales and services systems of work. Shared messages, methods and metrics driving improved pipeline, churn, and revenue performance. Learn why services organizations can be one of marketing’s top performing investments for sustainable revenue growth. 

Presented By:

Art Harding

SVP, GTM Strategy & Operations, New Relic

Publish Date: October 23, 2019

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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