B2B technology companies were already in the middle of seismic business model shifts before the pandemic even began. As TSIA has shown, the last year has simply accelerated many of these trends…and added a few new ones. As we begin to emerge from an uncertain business environment there are opportunities for companies to take market share or grow markets faster because of their ability to execute new capabilities and capitalize on sluggish competitors. Bill McDermott has an incredibly unique vantage point from which to view this unfolding scenario. As the former CEO of SAP and current CEO of ServiceNow, Bill has run what might be called the “classic model”, the “transformation model” and the “born in the cloud model”. In this 45-minute, free-wheeling interview with J.B. Wood, CEO of TSIA, Bill and J.B. will discuss what’s changed, what’s still changing, and what needs to start changing for winning global tech companies of 2022 and beyond. You will hear Bill’s opinion on tomorrow’s winning financial, offer, and GTM models. They will discuss the emerging role of customer experience in the B2B world and how that affects company org structures and budget priorities. Most importantly, Bill will discuss what your business customers WANT you to be and why. Don’t miss this exciting and interactive keynote session!