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Conference Presentation

Journey Mapping: A Human Tool for Companies that Need Deep Understanding

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Every company now has access to mountains of data with which they attempt to learn more about their customers. But often it's not enough. The numbers tell you what's happening, but not why. Learn how Sutherland uses specialist journey mapping techniques, based on direct human observation, to gain deep insights that help companies make big leaps and solve big problems.

Presented By:

Andrew Swartz

Director, Design Research, Sutherland

Ratul Sengupta

VP, Client Engagement and Founder of Sutherland's SmartLeap Practice, Sutherland

Publish Date: October 24, 2017

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