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Every company now has access to mountains of data with which they attempt to learn more about their customers. But often it's not enough. The numbers tell you what's happening, but not why. Learn how Sutherland uses specialist journey mapping techniques, based on direct human observation, to gain deep insights that help companies make big leaps and solve big problems.
Director, Design Research, Sutherland
VP, Client Engagement and Founder of Sutherland's SmartLeap Practice, Sutherland
Publish Date: October 24, 2017
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
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