Conference Presentation

IBM: The Path to Digital Reinvention

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With customers expecting their strategic technology partners to lead the way with increased value, new consumption models and effective engagement methods for their entire ecosystem, IBM is tackling the transformation head on. Innovating for the new economy is at its core – from customer journey management, product telemetry and increased business agility. In this session Andrea Morgan-Vandome, Global Vice President Offering Management, will share key elements of that journey, what’s worked and what hasn’t, and how Offering Management has adapted to lead the organization in new ways.

Presented By:

Andrea Morgan-Vandome

Global VP: Offering Management, IBM

Publish Date: October 26, 2018

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