Conference Presentation

How to Win in the Outcome Economy

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The IT industry is in the midst of a disruptive transition, driven by the convergence of megatrends such as cloud, social media, and mobility as well as consumption model choices. To win, it is no longer enough to be a leader in providing IT capabilities and services. To thrive in the Outcome Economy, IT service companies must embrace solutions based on customer outcomes which represent the new competitive dynamics that will differentiate the next generation of market leaders. In this session, Elisabeth Zornes, vice president of Services Product Management at Cisco, will share how Cisco is making this transition. She will explain how Cisco is transforming the end-to-end customer experience by leveraging Outcome Value Chains to reinvent their offers while increasing modularity and velocity. Examples of customer success stories including the leverage of new sales motions will be discussed.


Presented By:

Elisabeth Zornes

Vice President Services, Cisco Systems

Publish Date: May 5, 2015

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