The digitization of society and businesses is creating a once in a lifetime opportunity for Services organizations. However, to capture this opportunity requires more than creating a "Digital" practice. Instead it requires a fundamental paradigm shift in value propositions, business models, engagement models, methodologies, skills, and culture. Those that are slow to shift may face disruption on a massive scale. Hans will talk about his experience in selling and delivering digital programs and share his proposal for a new digital services framework.