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Conference Presentation

From Request to Product Roadmap: Influence at Scale

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Product Management depends heavily on the customer-facing interfaces and teams to gather critical feedback on both defects and experience improvement requests. The volume of feedback rises dramatically with the number of customer touchpoints, particularly in XaaS, and presents a massive scale challenge to assess the value of each input and prioritize the most meaningful requests.

Nitin Bandugula and Bob Greenlees from Google who took on this challenge with a multi-faceted framework that couples algorithmic prioritization of customer-related issues with leadership forums that bring cross-functional attention, prioritization, and action customer requests and issues.

They also discuss how the value of the inputs are assessed and address special programs based on the customer adoption lifecycle and priority to further establish product influence at scale.

Presented By:

Nitin Bandugula

Global Practice Lead, Data and Analytics, Google

Bob Greenlees

Global Program Lead, TAM, Google

Publish Date: May 6, 2021

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