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Informatica went through a journey of transforming their customer's online experience in an unique data-driven approach that effectively used all customer's past experience in context. This project involved creating single customer profiles, consolidation of multiple communities, a new knowledge search and an omnichannel user experience. Metrics and customer usage patterns were the key drivers during the course of this transformation. In this session, you will learn about Informatica's journey, data-driven approach, best practices in using metrics effectively and lessons learned.
Publish Date: May 3, 2017
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Peg Rodarmel, SVP, Subscription Services, Infor
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