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Informatica went through a journey of transforming their customer's online experience in an unique data-driven approach that effectively used all customer's past experience in context. This project involved creating single customer profiles, consolidation of multiple communities, a new knowledge search and an omnichannel user experience. Metrics and customer usage patterns were the key drivers during the course of this transformation. In this session, you will learn about Informatica's journey, data-driven approach, best practices in using metrics effectively and lessons learned.
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
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