How do you position to double the revenue of a $2 billion, primarily hardware, company while pivoting to being 80% subscription? This is the challenge that F5 Networks has set for itself. Now two years into the journey, you'll hear how F5 is defining digital transformation, the guiding principles and critical success factors for its roadmap, and lessons learned. This session will touch on many TSIA research areas, including customer success, field sales, support services, and XaaS. While all transformation requires fantastic change management discipline, this presentation will cover how becoming a data-driven company is an essential building block to digital-agility;do data-driven insights support a company strategy or are they part of the strategy itself?