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Within B2B hardware companies, post-warranty services can be under-represented in the digital content creation strategy that supports revenue generation. This session will discuss the importance of communicating the value of service across the entire customer journey, highlight best practices for developing engaging content around services, and identify ways to better integrate digital tactics into your services marketing strategy.
Vertical Marketing Manager, Thermo Fisher Scientific
Publish Date: October 23, 2019
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
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