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Conference Presentation

Developing Digital Content for Hardware Services

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Within B2B hardware companies, post-warranty services can be under-represented in the digital content creation strategy that supports revenue generation. This session will discuss the importance of communicating the value of service across the entire customer journey, highlight best practices for developing engaging content around services, and identify ways to better integrate digital tactics into your services marketing strategy.

Presented By:

Sarah Bokich

Vertical Marketing Manager, Thermo Fisher Scientific

Publish Date: October 23, 2019

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