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As technology companies pursue the journey to becoming LAER efficient, they will need to improve their ability to take technology solutions to market vertically—to understand the unique challenges of specific vertical industries. For many technology providers, this seems like a daunting if not unachievable task. However, just as there are proven techniques athletes employ to increase their vertical leap, the technology companies are developing techniques to improve their ability to sell and deliver vertical solutions. In this closing keynote, Executive Director Thomas Lah will outline specific techniques technology providers can employ to improve their ability to sell and deliver vertical solutions. He will outline the attributes of best in class vertical solution providers. Thomas will also highlight common mistakes companies are making on this journey. Finally, he will review how changes in the structure of the technology industry is forcing more technology providers to develop true vertical expertise. If the vertical leap of your organization barely leaves the ground, this is a must see closing keynote.
Executive Director, TSIA
Publish Date: October 19, 2018
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Peg Rodarmel, SVP, Subscription Services, Infor
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