We use cookies to enhance site navigation, analyze site usage and show personalized advertising. See our Privacy Policy. California residents - see CCPA Privacy Policy Supplemental for opt-out options.

This content is currently only available to TSIA members.

If you believe you are seeing this message in error,
please let us know.

Conference Presentation

Can Partners Survive the XaaS Transformation? Vendors Must Face the Partner Parallax

This report is for XaaS Channel Optimization members only

Ask about TSIA membership to access.

Already a TSIA Member? Sign In.

Partners are moving to XaaS in droves due to the technology landscape shift from a product-centric sales culture to an as-a-Service customer lifecycle culture. Customers want outcomes and want their solutions to deliver value fast, and Partners are working hard to meet these new challenges. What are technology providers doing right to help partners make the shift, and where are the pitfalls that some technology providers fall into when attempting to "help" partners deliver XaaS offerings and complementary services to their customers? Come to this session where Anne McClelland and Jared Raftery will overview these dynamics and introduce the Partner Parallax and the Triple Shift Framework to help you maneuver these shifting customer waters.

Presented By:

Anne McClelland

VP, XaaS Channel Optimization Research, Technology & Services Industry Association (TSIA)

Jared Raftery

Director, XaaS Channel Optimization Research, Technology & Services Industry Association (TSIA)

Publish Date: May 27, 2022

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

Experience Our Community

Our thriving community of 35,000 services leaders rely on TSIA insights every day.
 

Technology & Services Industry Association

The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.

 

Receive TSIA research, webinar invitations, and more.

 
© Technology & Services Industry Association (TSIA). All rights reserved worldwide.