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Most of us intuitively understand the benefit of collecting customer usage data to make informed customer engagement decisions. But how can we monetize the collected analytics in an ethical and profitable manner while delivering real value to our customers? What strategies are companies using to leverage analytics for sustainable competitive advantage? Is analytics driving premium offers and/or new transactional revenue gears? Join TSIA researchers Jeremy DalleTezze and Laura Fay who examine this compelling topic which will include illustrative industry examples.
VP, Analytics, TSIA
Publish Date: May 14, 2019
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Peg Rodarmel, SVP, Subscription Services, Infor
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