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Conference Presentation

An Introduction to Product Management for non-Product Management People 2022

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The world of product management can sometimes be confusing, mysterious, misunderstood and at times intimidating. When the success of your job is dependent on the strategies, products, user experiences, offers and pricing that the Product Management teams create, there’s a huge need for to engage with them. Effective engagement begins with understanding. This session will provide an insight into the roles, the goals and the motivations of product management. It will address key questions such as "why do product managers do all day?", what are product management’s biggest challenges?” and "how do I get product management to pay attention to my needs?" Understanding product management’s lingo and how they experience the world, will help you, your customers and your business.

Presented By:

Laura Fay

VP & Managing Director, Offers Research and Advisory, Technology & Services Industry Association (TSIA)

Publish Date: June 13, 2022

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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